Start a Podcast with Zero Audience

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Starting a podcast from scratch? In this article, we’ll discuss how to start a podcast with no audience.

Launching a podcast can be an exciting venture, but it can also be daunting, especially when considering how to start a podcast with no audience. Fear not, as we’re here to provide you with practical tips on how to start a podcast and build a loyal following from scratch.

Define Your Podcast Niche

Finding the right niche for your podcast is crucial to attracting and retaining listeners. To do this, consider your passions, expertise, and the target audience you wish to engage with. A well-defined niche will help you stand out in a crowded podcast landscape and appeal to listeners who share your interests.

Create Quality Content

The foundation of any successful podcast is engaging and valuable content. Develop a strong podcast format and structure, and brainstorm compelling episode ideas. Focus on delivering informative, entertaining, or inspiring content that resonates with your target audience, ensuring your podcast becomes an essential part of their listening routine.

Leverage Your Existing Network

To gain your first listeners and supporters, tap into your personal and professional networks. Try to reach out to friends, family, and colleagues, and share your podcast on social media platforms, email lists, or through word of mouth. It is known fact that your existing connections can provide valuable feedback and help spread the word about your new podcast.

Optimising Your Podcast for Discoverability

Improving your podcast’s visibility is key to attracting new listeners. Optimise your podcast title, description, and metadata for search engines, and submit your podcast to popular directories such as Apple Podcasts, Spotify, and Google Podcasts. This will increase the likelihood of potential listeners discovering your podcast when searching for content within your niche.

A podcaster stood in an empty theatre.

Promote Your Podcast on Social Media

Social media platforms can be powerful tools for attracting new listeners. Create engaging content related to your podcast, such as episode highlights, behind-the-scenes footage, or quotes from your episodes, and share them on your preferred social media channels. Additionally, use relevant hashtags and engage with your audience through comments and direct messages.

Collaborate with Influencers and Other Podcasters

Partnering with influencers and fellow podcasters within your niche can help grow your audience. Identify potential collaborators who share your interests or have complementary content, and establish mutually beneficial partnerships. Guest appearances, interviews, or co-hosted episodes can expose your podcast to new listeners and expand your reach.

Measure Success and Adjust Your Strategy

Track your podcast’s performance by monitoring download numbers, listener demographics, and engagement metrics. Analyze this data to identify trends and areas for improvement. Use these insights to refine your podcast strategy, focusing on what works and making necessary adjustments to maximise your podcast’s success.


Starting a podcast with no audience may be challenging, but by following these tips and remaining persistent, you can build a loyal following and create a podcast that people genuinely enjoy. Stay committed to your podcast journey, and watch as your audience grows organically over time.