Top Podcast Growth, Promotion, and Marketing Agencies (2024 Guide)

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Podcast Team preparation before the interview start

Want to skyrocket your podcast’s growth in 2024? We’re here to share the top agencies specialising in promotion and marketing. 

If you’re passionate about podcasts and eager to grow your audience, you’ve landed in the right place. At Earworm, we know the ins and outs of podcast promotion and guest booking. We’ve spent years helping podcasters and guests find each other, creating engaging and successful shows along the way.

Our team at Earworm has a proven track record of connecting podcasters with the perfect guests. This experience gives us unique insights into what works best for promotion and marketing. We’re excited to share our knowledge with you to help you achieve your podcasting goals.

In this guide, we’ll share the top podcast growth, promotion, and marketing agencies. Each one brings something special to the table, and we’ll highlight what makes them stand out. By the end, you’ll have a clear idea of which agency might be the perfect fit for your podcast needs.

What are podcast promotion agencies?

So, what exactly are podcast marketing agencies? Think of them as your podcast’s best friend. These agencies specialise in getting your show noticed by more listeners. They know the tricks to boost your audience, from booking amazing guests to crafting smart marketing strategies.

At Earworm, we do just that. We help you find the right guests and get your podcast in front of the right people. If you’re just starting out or looking to expand your reach, a podcast promotion agency can make a big difference. 

Want to see your podcast soar? Get in touch with us today for more information. You can book a free 30-minute strategy call with our team to get started.

1. Earworm

First up on our list is, well, us! Earworm. We’re a true gem in the podcast promotion scene, and we know our stuff when it comes to getting your podcast noticed. As one of the top podcast marketing agencies in the UK, we’re experts in all things audio.

We’re brilliant at SEO, and we’ll make sure your podcast pops up in all the right searches. We dig deep into keyword research and on-page optimisation to help you rank higher. Our social media game is strong too, creating posts and ads that get people talking and tuning in.

Content is king, and we rule it. We craft engaging blog posts, articles, and videos that keep your audience hooked and coming back for more. Our email marketing campaigns build strong connections with listeners, driving up your conversions.

Need more listeners? We’ve got you covered with our PPC campaigns, bringing in top-notch leads through smart ads and optimized landing pages. Plus, our influencer marketing can boost your credibility by connecting you with the right voices in your niche.

We don’t stop there. Our conversion rate optimisation turns casual visitors into loyal listeners. Plus, we’re pros at managing your online reputation, keeping your brand looking sharp.

Ready to take your podcast to new heights? Give us a call and book a free 30-minute strategy session. You’ll be amazed at what we can do!

2. ADOPTER Media

Next up is ADOPTER Media, the brains behind some of the most successful podcast sponsorships out there. Based in Las Vegas, these folks have been rocking the podcast world since 2016.

ADOPTER Media knows how to get your brand in front of the right ears. They’ve placed over 100,000 ads on more than 25,000 shows, running over 1,000 successful campaigns. They’re all about using data and innovation to stay ahead of the game.

Their process is smooth and effective. First, they put together detailed media plans to match the best voices with your target audience. They also work closely with your team to craft copy that hits the mark. Scheduling is a breeze, too. They secure the best ad spots to make sure your message gets heard.

Onboarding with ADOPTER Media is a dream. They make sure podcast hosts know your brand inside out, so your message comes through loud and clear. They track every ad’s performance using a mix of AI and human verification, and they’re pros at scaling your campaigns to new heights.

Their track record speaks for itself. Take Magic Spoon Cereal, for example. With ADOPTER Media’s help, they’ve become a leader in the health cereal market, raising $85 million and staying fresh in listeners’ ears every week. 

While we at Earworm are pretty awesome at what we do, we tip our hats to ADOPTER Media for their brilliance. If you’re looking for podcast marketing services in the US, they’re a top choice.

3. Wavelength Creative

Wavelength Creative is Australia’s top podcast agency for brands, businesses, and government. With over a decade of experience (yep, they were podcasting before it was cool!), Wavelength Creative knows how to turn your podcast dreams into reality.

They’re pros at guiding you through the entire process, from strategy and planning to recording, editing, launching, and growing your podcast. Their focus on high-quality production and compelling content ensures your podcast stands out. They’ve partnered with big names like Microsoft, Uber, Spotify, and Cisco, so you know you’re in good hands.

Wavelength Creative’s podcasts have reached millions of listeners and topped charts multiple times. They’re all about creating unique solutions that help brands connect meaningfully with their audiences. Plus, they’ve got a trophy cabinet full of awards to prove their excellence.

If you’re looking to give your brand a voice, Wavelength Creative is the team to call. They bring expertise, creativity, and a personal touch to every project. In our opinion, they’re one of the top podcast growth agencies in the world.

4. True Native Media

True Native Media is like the matchmaker of the podcast world. They specialise in host-read ads that feel as natural as chatting with a friend. If you’re looking for ads that don’t sound like ads, this is your spot.

What’s their secret? It’s all about relationships. True Native Media builds strong connections with both podcasters and brands. They know how to find the perfect podcaster for your brand, making sure your message hits home.

Handling the messy parts of ad campaigns is their forte. They take care of everything, so you don’t have to stress. Just sit back and watch as your campaign runs smoothly. And thanks to their tracking tools, you can see how well it’s doing in real-time.

True Native Media goes beyond just placing ads. They make sure each ad feels authentic and hits the mark. Their team guides you through every stage, fine-tuning the campaign to ensure success.

With a massive roster of podcasts, they have the reach to amplify your message. Their approach helps you attract new customers, boost sales, and build brand awareness in a way that feels genuine and engaging.

Thinking about hiring a podcast marketing agency? True Native Media is a solid choice. Trust us, their host-read ads are some of the best in the business.

5. Single Grain

Next on our list of the best podcast growth services is Single Grain. This agency that’s all about taking your podcast to the next level. If you’re tired of seeing your listener numbers stuck in the same spot, Single Grain can help you break through that plateau.

Single Grain is all about results. They’re experts in SEO, PPC, and CRO, which means they know how to get your podcast noticed and listened to. Their team will boost your podcast’s search rankings, run killer ad campaigns on Google and Facebook, and optimize your conversion rates. It’s like having a secret weapon for podcast growth.

One thing that makes Single Grain stand out is their knack for data. They turn numbers into actionable insights, helping you understand what works and what doesn’t. Their strategies are all about growing your audience and keeping them engaged.

The man behind the magic, Eric Siu, is a podcasting pro himself. His shows, Marketing School and Leveling Up, get over 2.1 million downloads a month. With clients like Amazon, Uber, and Semrush, you know you’re in good hands.

Single Grain’s approach is tailored to your podcast’s unique needs. They handle everything from content optimisation and advanced SEO to social media campaigns and strategic advertising partnerships. They’ve got the tools and expertise to make your podcast a hit.

Looking to hire a podcast marketing agency that really knows their stuff? Single Grain is your go-to. With their creative strategies and impressive track record, they’re a standout choice for anyone looking to boost their podcast’s reach and impact. 

6. Socially Powerful

Meet Socially Powerful, the global whiz in podcast marketing with offices in New York, Dubai, and Beijing. They know exactly how to take your podcast to the next level and get it heard by the right audience.

Since 2017, Socially Powerful has been teaming up with top podcast platforms like iTunes, Spotify, and Google. Their in-house SEO team makes sure your podcast gets maximum visibility. They’re masters at driving traffic to your show using a mix of paid media, influencer marketing, and social community distribution.

What makes Socially Powerful stand out is their ability to cut through the noise and create genuine connections. They focus on strategies that truly resonate with listeners, making sure your podcast reaches and engages the right audience.

Their social-first approach makes podcast marketing a breeze. They handle everything from optimising your podcast for search engines to running targeted ad campaigns. Their goal is simple: to make sure your podcast is heard and loved by a wider audience.

Wondering how to grow your podcast? Get in touch with Socially Powerful. Here at Earworm, we can really appreciate their creative strategies and global reach.

7. Portent

Portent, a full-service digital marketing agency with offices in Seattle and Salt Lake City, has grown into one of the top digital marketing agencies in the US. And guess what? They’re fantastic at podcast advertising too.

Podcasts are booming, and so is the opportunity to share your brand with an engaged audience. Portent knows this and leverages it to deliver impressive ROI on podcast ads. Listeners pay close attention to their favourite hosts, and this trust makes podcast ads incredibly effective. Plus, with so many podcast genres, targeting the right audience is a breeze.

Take one of their recent projects, for example. A tech company wanted to become a trusted name in the bot development space. Starting with a $10K budget, Portent tested their strategy and refined it, ultimately tripling their number of sponsorships. The result? A whopping 800K episode downloads and significant boosts in organic metrics.

Portent’s strategy is all about precision. They find the perfect podcasts, manage budgets to ensure top ROI, set clear KPIs, and craft engaging on-air messages.

The results? Longer site visits, more page views, lower bounce rates, and increased return rates. Their podcast sponsorship efforts also lead to a significant boost in organic traffic, thanks to strategic link building and content promotion.

Portent’s expertise in podcast advertising makes them a standout choice on our list of the top podcast promotion agencies in 2024.

8. Oxford Road

Ready to make your podcast the talk of the town? Oxford Road has been shaking up the performance media scene since 2013, way before podcasts hit the mainstream. Based in sunny Sherman Oaks, CA, they know how to turn your podcast into a powerhouse.

The team at Oxford Road are incredible at podcast advertising, placing hundreds of millions in audio ad spend. They’re all about staying ahead, using smart speaker campaigns and cutting-edge strategies to keep your audience hooked.

One thing we love about Oxford Road is their dedication to values and community. They’re all about giving back, with initiatives like The Koala Corps, which supports volunteer cuddlers at Children’s Hospital of Los Angeles. The better their ads do, the more they give back – it’s a win for everyone.

Their approach? Spot on. They use top-notch data and solid relationships to plan campaigns that really work. Their Audiolytics™ system crafts messages that get results, with execs making sure every ad hits the mark.

And they’re data wizards. Oxford Road uses top-tier attribution models and custom reports to deliver insights that drive growth. Their data-driven game plan means they’re always optimising for the best results.

From startups to Fortune 100s, they’ve helped businesses like Headspace and Shopify soar. If you’re serious about growing your podcast, Oxford Road is a stellar choice. Give them a whirl and watch your podcast thrive!

9. Speakerbox Media

Last on our list of the best podcast advertising agencies is Speakerbox Media. Founded by the dynamic duo Sarah and Ray Smith, this boutique agency in Texas is all about making B2B brands rock the podcast world.

Since 2018, Speakerbox Media has been the brains behind over 45 podcasts and 1700+ episodes. They offer a full-service experience, from strategy to production, perfectly tailored for executives and B2B companies.

One thing we love about Speakerbox Media is how they line up interviews with top industry influencers, giving your podcast that extra star power. This means better visibility, a stronger network, and a bigger impact in your industry. Think of it as having the A-list of your field on speed dial.

Their game is quality and flexibility. While other agencies dabble in podcasting, Speakerbox Media lives and breathes it. Their focus on B2B podcasting means you get top-tier expertise and insights. Plus, they’re flexible—you can record in their studio or they can bring the studio to you.

So, there you have it, our roundup of top podcast marketing agencies! Remember, while Speakerbox Media is fantastic, we at Earworm know a thing or two about making podcasts shine too. Think of us as the friendly rival you can’t help but love!

Frequently asked questions (FAQs) about podcast promotion services

Looking for the best podcast promotion services in 2024? Our FAQs have all the answers you need.

Idea Generation Podcast

Can I hire someone to promote my podcast?

Yes, you can hire professionals to promote your podcast. Podcast agencies like Earworm specialize in podcast marketing and can help you grow your audience.

Can you pay to promote a podcast?

Absolutely! Paying for podcast promotion can boost your reach. Services include paid ads, SEO, social media marketing, and more to get your podcast noticed.

Where is the best place to promote podcasts?

The best places to promote podcasts are social media platforms, podcast directories (like iTunes and Spotify), and through paid ads. Engaging with your audience on platforms like Twitter, Instagram, and Facebook can also help.

How many listeners do you need to get sponsors on a podcast?

Typically, you need around 500 to 1,000 listeners per episode to attract sponsors. However, having a highly engaged and niche audience can also be appealing to potential sponsors.