How to Grow Your Business by Being a Guest on Podcasts

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Want to take your business to new heights? We’re here to share how being a guest on podcasts can skyrocket your growth. Get insider tips and tricks from industry experts at Earworm.

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Looking to boost your business? Being a podcast guest can do wonders. We’ve seen it help folks like you expand reach, build authority, and connect with new clients. In this guide, we’ll share some tips to make the most of your podcast guesting.

At Earworm, we know podcasts inside and out. We match experts with the right shows and have helped many business owners grow their brands through podcasting. We’ve picked up some great insights along the way.

If you want to get featured on podcasts or need guests for your own, our team is here to help. Stick with us, and you’ll learn everything you need to make podcast guesting work for your business.

The power of podcasts for business growth

Podcasts are booming, and being a guest can give your business a real boost. They let you connect with audiences in a personal and engaging way, helping to build trust and authority.

We’ve seen businesses thrive by getting featured on top podcasts. Sharing your insights helps you reach eager listeners and potential clients who value your expertise. This positions you as a go-to person in your field.

The podcast industry is growing fast. It was worth $23.56 billion in 2023 and is expected to hit $131.13 billion by 2030. Listener numbers are rising too, with 504.9 million expected in 2024. Over half of marketers are tapping into podcasts to reach their audiences, and ad revenue is set to reach $4 billion in 2024.

Being a guest also opens up great networking opportunities with influential hosts. Their endorsement can open new doors, and their loyal listeners are always keen for fresh insights.

Let’s explore how podcast guesting can boost your business in greater detail. 

Finding the perfect podcasts for your niche

Finding the right podcasts for your niche is key to growing your business. It’s about getting in front of the right audience who will value what you offer. Here’s how you can do it.

First, identify your target audience. Who are they? What do they listen to? Use podcast directories like Apple Podcasts, Spotify, or Google Podcasts to search for shows in your industry. Look at the descriptions and see if they match your expertise.

Next, check out social media. Join industry groups on LinkedIn or Facebook, and see what podcasts are being shared. X (formerly Twitter) is also great for discovering what’s trending. Engage with these communities to get recommendations.

Another tip is to look at guest appearances. Who are the thought leaders in your industry? Find out which podcasts they’ve been on. If those shows hosted them, they might be interested in having you too.

Podcast booking agencies like Earworm can make this process easier. We specialise in matching you with podcasts that fit your niche. With our connections and expertise, we can save your time and get booked on the right shows faster.

By targeting the right podcasts, you connect with listeners who are genuinely interested in your field. This can lead to more followers, increased brand awareness, and new business opportunities. It’s all about finding the perfect match and leveraging it for growth.

Crafting a pitch that stands out

Getting booked on podcasts starts with a pitch that pops. Here’s how to make yours impossible to ignore and help your business grow.

  • Dive deep into the podcast world: Listen to several episodes of the podcast you’re targeting. Did the host tackle a topic you’re passionate about? Mention it. For example, if they discussed social media marketing, highlight your expertise in that area and how it can benefit their audience.
  • Be brief but impactful: Introduce yourself with flair. Keep it quick and captivating, focusing on what makes you and your expertise stand out. Hosts get countless pitches, so make yours memorable.
  • Showcase your unique angle: Share what makes your perspective different. Maybe you’ve developed an innovative strategy or solved a unique problem in your industry. Highlight these points to show why your voice matters.
  • Suggest engaging topics: Propose a few specific ideas that align with the podcast’s theme. This helps hosts see the value you bring and makes it easier for them to say yes.
  • Make it easy to connect: Include your contact details and links to your website, LinkedIn, or previous interviews. Hosts should easily see your credibility and be able to reach out without hassle.

A killer pitch opens doors to podcast guest spots, putting your business in front of new audiences. Be genuine, concise, and highlight what makes you special to stand out from the crowd.

Getting ready for your first podcast

Your first podcast appearance is an exciting milestone. At Earworm, we’re here to make sure you’re ready to shine. Knowing how to be a good guest on a podcast can make all the difference.

Start by immersing yourself in the podcast world you’re about to join. Listen to previous episodes, get a feel for the host’s style, and understand what resonates with their audience. This preparation helps you connect more naturally when it’s your turn behind the mic.

Think about your core message. What unique insights do you bring? Align your expertise with the podcast’s theme, but keep it natural. Bullet points can help keep your thoughts organised without sounding scripted.

Practice makes perfect. Run through your points with a friend or colleague. This isn’t about memorising lines, but about finding your rhythm and ensuring you speak confidently and clearly.

Your tech setup is key. A quality microphone and headphones make a big difference. Test your internet connection beforehand to avoid any hiccups during the recording. A stable setup ensures you sound professional and keeps the conversation flowing smoothly.

Create a comfortable environment for your interview. Find a quiet spot where you won’t be interrupted. If it’s a video podcast, make sure your background is clean and professional. Keep a glass of water handy!

With these preparations, you’re set to make a fantastic impression. Being well-prepared not only makes you a good guest but also helps your business shine to a new audience.

Delivering interviews that boost your brand and business

Delivering a podcast interview that boosts your brand and business is all about being prepared and authentic. At Earworm, we’ve seen how a stellar interview can elevate a business. We’ve got some tips to help you shine.

Kick things off with a bang. Start your interview with an interesting fact or a compelling story that hooks listeners right away. It grabs attention and sets a positive tone for the rest of the conversation.

Be yourself. Authenticity wins hearts. Speak from the heart and share your experiences, both the highs and the lows. Audiences can tell when you’re genuine, and that connection is priceless. It’s like having a chat with a friend, and who doesn’t love a good chat?

Engage with the host in a relaxed, conversational manner. A sprinkle of humour can go a long way in making the conversation enjoyable. If the host cracks a joke, laugh along and maybe throw in one of your own. 

Keep it clear and concise. We know it’s tempting to dive deep into details, but keeping your answers focused helps keep the audience engaged. If you have a complex idea, break it down into easy-to-understand chunks.

Wrap up with a strong call to action. Let listeners know where they can find you, what resources you offer, or how they can benefit from your expertise. Make it easy for them to connect with you after the podcast.

And most importantly, enjoy the process! An enthusiastic and positive attitude is infectious and leaves a lasting impression. Delivering a great interview can significantly boost your brand and business, and we’re excited to see you shine.

Promoting your podcast episode to grow your audience

You’ve nailed your podcast guest appearance, now it’s time to spread the word and grow your audience! Here’s how we recommend making the most of your episode:

  • Shout it out on social media: Post about your podcast appearance on your company’s LinkedIn, Twitter, and Facebook pages. Highlight key insights and use engaging visuals or short clips to capture attention. This helps attract interest from your professional network.
  • Email your clients and partners: Send out a friendly email to your clients and business partners. Share why the episode is valuable and include a direct link. This can strengthen your relationships and showcase your expertise.
  • Update your website: Add a blog post or a dedicated page featuring the episode, complete with show notes and key takeaways. This not only promotes the episode but also helps with SEO, driving more traffic to your site.
  • Engage with the podcast community: Share the episode in relevant LinkedIn groups, industry forums, and professional associations. Jump into conversations and offer valuable insights to attract new connections interested in your expertise.
  • Team up with the host: Work with the host to promote the episode. They already have an engaged audience who trust their recommendations. Cross-promotion can be a powerful way to reach more listeners.
  • Consider a podcast marketing agency: Partner with a podcast marketing agency like Earworm. We can help you get your episode in front of the right audience. Reach out to us to see how we can assist.

With these strategies, you’ll turn your podcast appearance into a powerful tool for growing your audience and boosting your business.

Tracking your podcast success

After your podcast guest appearance, it’s important to see how it impacts your business. Knowing how to grow a podcast audience involves tracking a few key metrics.

We’d recommend asking the podcast host for any available analytics. The number of downloads and listens can give you an idea of your reach. It’s exciting to see how many people tuned in to hear your insights!

Keep an eye on your website traffic using Google Analytics. Notice any spikes in visitors after your episode goes live. This can show if listeners are interested in learning more about your business.

Social media engagement is another great indicator. Check out the likes, shares, comments, and new followers after the podcast airs. Tools like Hootsuite or Sprout Social can help you track these interactions and gauge audience interest.

Pay attention to email sign-ups and inquiries. If you encouraged listeners to join your newsletter or contact you, see how many people follow through. This direct feedback can be a clear sign of the podcast’s impact.

Also, look at sales and conversions. If you mentioned specific products or services, monitor any increase in sales or inquiries. Tools like HubSpot or Salesforce can help you track these metrics and see how your appearance translates into business growth.

Keeping track of all this data helps you understand what resonates with your audience. Using tools like Google Sheets or Excel can help you organise and analyse your podcast performance over time.

Tracking your podcast success helps you understand what resonates with your audience and fine-tune your strategy for future appearances. It’s all about learning and growing.

Avoiding common mistakes that can hurt your business image

When you’re a guest on a podcast, the goal is to boost your business image, not harm it. As a podcast booking agency, we know the common mistakes to avoid and tips to help you shine.

  • Not being prepared: One of the biggest blunders is showing up unprepared. Know the podcast, the host, and the audience. A little research goes a long way. It shows respect for the host and makes your conversation more relevant and engaging.
  • Overpromoting your business: While it’s tempting to sell, sell, sell, listeners tune in for valuable insights, not a commercial. Share your expertise and experiences. Let your knowledge and passion for your subject speak for themselves. A subtle mention of your services or products at the right moment is far more effective.
  • Ignoring the host’s questions: Avoid the mistake of not listening. Make sure you’re addressing the host’s questions directly. It’s important to be engaging and responsive. A good conversation is a two-way street.
  • Using complex language: Keep it simple. Using too much industry jargon or complex language can alienate listeners. Speak in a way that’s accessible and easy to understand. You want to connect with the audience, not confuse them.
  • Neglecting follow-up: After the podcast, follow up with the host. Thank them for the opportunity and share any feedback. This keeps the door open for future collaborations and shows professionalism.

Avoiding these common pitfalls can help maintain and even enhance your business image. Be prepared, be genuine, and focus on providing value to the listeners. Trust us, this approach will leave a positive impression and support your business goals.

How Earworm can help you get booked and grow

Here at Earworm, we’re all about helping businesses like yours shine in the podcasting world. As one of the UK’s leading podcast booking agencies, we’ve partnered with over 100 businesses worldwide, boosting their media presence and credibility. Let’s talk about how we can make this happen for you.

We get you on top podcasts, plain and simple. Our team finds shows that match your expertise, ensuring you connect with the right listeners. This means more visibility and more opportunities for your business.

Our press kits are designed to make your podcast appearances stand out. We craft them to highlight your insights and grab attention, helping you attract a wider audience.

We offer media and interview training to polish your skills. Whether you’re a podcast pro or just starting out, we help you leave a lasting impression. Think of us as your personal coaching team, ready to make you sound your best.

With a dedicated booking agent, you’ll get personalised service tailored to your needs. Your project manager will always be available via Slack, WhatsApp, or phone to keep everything on track and stress-free.

What’s more, our pay-per-booking model means you only pay for successful bookings. No monthly fees, just great value and results that matter.

Ready to amplify your voice and grow your business? Hit up the chat window on our website or book your free 30-minute strategy call.

Frequently asked questions (FAQs) about how podcast guesting can grow your business

Discover how podcast guesting can boost your business with our FAQs.

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What are the benefits of being a guest on a podcast?

Being a podcast guest boosts your visibility, establishes you as an expert, and connects you with new audiences. It helps build your brand, drive traffic to your website, and create valuable networking opportunities.

How can a podcast grow your business?

Podcasts help you reach potential clients, showcase your expertise, and build trust. Sharing your insights attracts new followers and can lead to increased sales and business growth. It’s a powerful way to connect with your target audience.

Do guests get paid to be on podcasts?

Most podcast guest spots are unpaid. The real value comes from exposure, networking, and credibility. Some podcasts may offer compensation, especially for high-profile guests, but this is less common.

How do I pitch myself as a podcast guest?

To pitch yourself as a podcast guest, research the podcast and tailor your pitch to show why you’re a good fit. Highlight your expertise, suggest relevant topics, and explain the value you’ll bring to the audience. Keep it concise and engaging. Use your website, social media, or a press kit to support your pitch.