How to Craft the Perfect Podcast Press Release (with Template)

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Looking to make your podcast stand out? Discover how to craft the perfect press release with our step-by-step guide. We’ll teach you how to write catchy headlines and create engaging content that helps grow your audience. Plus, we even include a template to get you started!

If you’re looking to make a splash with your podcast, you’ve come to the right place. At Earworm, we’re all about helping podcasters like you get noticed. Crafting a great podcast press release is key, and we’re excited to share our insider tips.

Why trust us? We’ve been in the podcasting game for years, helping shows launch and grow. We know what catches the eye of listeners and journalists alike. Our experience is your gain.

In this guide, we’ll cover everything you need to create an amazing podcast press release. From engaging headlines to the details that matter, we’ve got all the tips. There’s even a handy template waiting for you. Let’s get your podcast the attention it deserves!

What is a podcast press release?

A podcast press release is your podcast’s official introduction to the world. It tells everyone what your show is about, when it’s launching, and why people should tune in. It’s like a snapshot of your podcast that grabs the attention of journalists and listeners.

Why do you need one? It’s simple: a press release helps get the word out. Journalists get all the info they need to feature your podcast, and potential listeners get a sneak peek that builds excitement. It’s an essential tool to create buzz and get people talking about your show.

With a solid press release, you’re giving your podcast the best start possible. It’s a great way to make sure people know what to expect and why they should be excited about your new show.

If you need more help, the Earworm team, your dedicated podcast agency, can assist with marketing, booking, and more. Book in for a free 30-minute strategy call today. We’d love to help!

Key elements of a podcast press release

Creating a podcast press release might seem daunting, but it’s all about including the right elements. Here’s a breakdown of what you need:

  • Headline: This should grab attention instantly. Keep it concise and exciting. For example, “New True Crime Podcast ‘Mystery Unsolved’ Launches This July.”
  • Subheadline: A brief sentence that adds context to the headline. It might highlight a unique feature of your podcast, like “Featuring exclusive interviews with key witnesses.”
  • Date and location: The release date and location of your press release.
  • Introduction: A short paragraph that introduces your podcast. Mention the name of your podcast, the launch date, and a hook that makes readers want to learn more.
  • Podcast details: Go into detail about what your podcast covers. Include the genre, main topics, and what sets it apart from others. For instance, “Mystery Unsolved dives deep into cold cases with never-before-heard interviews.”
  • Host information: Share some background on the podcast host(s). This can include their expertise, previous work, or anything that adds credibility. 
  • Quotes: Include quotes from the host or notable guests. This adds a personal touch and provides a glimpse into what listeners can expect.
  • Call to action (CTA): Guide the reader on what to do next. This might be subscribing to the podcast or following you on social media. We’ll explore this in detail later.
  • Contact information: Provide details on how media or interested parties can get in touch. Include an email address, phone number, and social media handles.
  • Images/Multimedia: If possible, add links to cover art, promo videos, or any other relevant media. This can make your press release more engaging and shareable.

These elements will make your podcast press release shine. Trust us, follow these tips and your podcast will get the attention it deserves!

How to write a podcast press release

Writing a podcast press release is an art. It’s about crafting a message that’s clear, engaging, and concise. As one of the top podcast agencies in the UK, we’ve had years of experience helping podcasters get the word out. Here’s how to do it:

Think about your audience. Consider who will read your press release and what will grab their attention. Match the tone to your podcast’s topic—friendly and direct for casual subjects, professional for more serious ones.

Start with a strong, engaging headline. This is your first impression, so make it count. Use active language and keep it short and compelling.

Move on to the introduction. Hook the reader right away by mentioning the podcast name, launch date, and a unique angle. Keep it concise and impactful.

For the body, focus on clarity and brevity. Each paragraph should convey a single idea. Avoid jargon and complicated sentences. Use straightforward language.

Add quotes to give your press release a human touch. Quotes from the host or notable guests add credibility and make it more relatable. Write these quotes like the person is speaking directly to the reader.

Include a clear call to action. Tell readers exactly what to do next, like subscribing to your podcast or visiting your website. Use action words like “subscribe,” “listen,” or “follow.”

Finally, edit with a keen eye. Go through your press release several times, cutting out any unnecessary words or sentences. Make every word count. Read it out loud to make sure it flows naturally and check for any awkward phrasing.

With clear, direct, and engaging writing, your podcast press release will grab attention and spark interest. Follow these tips, and you’ll create a press release that gets people talking. We’ve seen it work time and time again!

Call to action

As promised, let’s dive into the call to action (CTA) in more detail. This is your chance to tell readers exactly what to do next, and it’s super important. Here’s how to make your CTA pop!

First off, keep it simple. A good CTA is clear and straight to the point. Something like, “Subscribe to ‘Mystery Unsolved’ on Apple Podcasts today!” tells readers exactly what to do and where to do it.

Make it compelling. Use action words that get people moving. Words like “subscribe,” “listen,” and “follow” are perfect because they prompt action. If you want them to visit your website, try, “Check out our website to learn more and subscribe.”

Stick to one CTA per press release. Too many choices can be confusing. Focus on the main action you want them to take. If you want subscribers, make that your focus.

Personalise your CTA to fit your podcast. If you’re talking about healthy living, something like “Follow us for more tips on staying healthy!” works great. It aligns perfectly with your content.

Make it stand out. Place your CTA at the end of your press release and use formatting to draw attention. Bold text or a separate line can make your CTA pop.

Here are a few fun examples to get you started:

  • “Subscribe to ‘Healthy Habits’ on Spotify and let’s get healthy together!”
  • “Follow ‘Tech Trends’ on Instagram for the latest updates in tech!”
  • “Visit our website to dive deeper into ‘Adventure Awaits’ and join our mailing list!”

Take it from us – a strong call to action is your final pitch to grab your audience’s attention. At Earworm, we know these strategies work, and we’re excited to see your success!

Podcast press release template


“New Podcast ‘[Podcast Name]’ Launches [Month/Year] – [A Unique Angle]”

[Location] – [Month Day, Year]

Hey everyone! We’re thrilled to announce the launch of our new podcast, ‘[Podcast Name]’, on [Launch Date]. This isn’t your typical podcast. It’s [a brief, engaging hook about what makes your podcast unique].

In ‘[Podcast Name]’, we explore [brief description of topics and themes]. Each episode brings you [unique elements of your podcast, like interviews, stories, insights]. Whether you’re into [relevant topics], there’s something here for you.

Meet your host, [Host Name], [a few words about the host’s background and expertise]. With [Host’s Experience], [he/she/they] brings a fresh perspective to [Podcast Topic].

“[Engaging quote from the host or a notable guest],” says [Host Name]. “[Another insightful or catchy part of the quote].”

Ready to join us? Subscribe to ‘[Podcast Name]’ on [Podcast Platform] and follow us on [Social Media Platform] for the latest updates. We can’t wait to share this adventure with you!

For more information, reach out to us at:

Email: [Contact Email]

Phone: [Contact Phone Number]

Social Media: [Social Media Handles]

Check out our cover art, promo videos, and more at [Link to Media].

Where (and how) to send your podcast press release

Alright, you’ve got your podcast press release ready to go. Now, where do you send it? And how do you make sure it gets noticed? Let’s break it down.

Email is your best friend

First things first, email is the way to go. Create a list of media contacts who might be interested in your podcast. Think journalists, bloggers, and influencers in your niche. 

Personalise your email to each recipient. Start with a friendly greeting and mention why you think they’d love your podcast. A subject line like “Exciting New Podcast Launch: [Podcast Name]” can grab their attention.

Use press release distribution services

There are plenty of online services that can distribute your press release for you. Sites like PR Newswire, PRWeb, and Send2Press can help get your announcement in front of a larger audience. These services usually have established contacts with media outlets.

Share on social media

Don’t forget to leverage your social media channels. Post your press release on platforms like X, Facebook, LinkedIn, and Instagram. Tag relevant people and use hashtags to increase visibility. You never know who might see it and want to feature your podcast!

Engage with podcast directories and communities

Submit your press release to podcast directories like Apple Podcasts, Spotify, and Google Podcasts. Also, join podcasting communities on Reddit, Facebook Groups, and forums. Share your press release there and engage with the community. It’s a great way to get organic interest and feedback.

Always follow up!

After sending your press release, follow up with a friendly email a few days later. Something like, “Hi [Name], just checking if you had a chance to look at the press release for [Podcast Name]. I’d love to hear your thoughts!” This keeps your podcast top of mind without being pushy.

By following these tips, you’ll get your podcast press release into the right hands and attract the attention your podcast deserves. Ready to share your amazing new podcast with the world? You’ve got this!

Final thoughts on writing a press release for a podcast

Crafting the perfect podcast press release can seem daunting, but with these tips, you’ll be well on your way to getting your show the attention it deserves. 

From writing engaging headlines to choosing the best time to release your podcast, every detail counts. And remember, if you need more help, Earworm is here to assist you with marketing, booking, and more. Book in for a free 30-minute strategy call today. We’d love to help!

Frequently asked questions (FAQs) about podcast press releases

Get the lowdown on how to write a podcast press release with our informative FAQs.

Podcast consultancy

What is the best release day for a podcast?

The best day to release a podcast is usually Tuesday, Wednesday, or Thursday. These days have higher listener engagement, giving your podcast a better chance to be heard.

How do you write a catchy podcast press release?

To write a catchy podcast press release, start with a strong headline. Keep it short and engaging. Include a brief intro, key podcast details, a quote, and a clear call to action. Make it personal and exciting.

How do I submit press releases?

Submit your press release via email to media contacts, journalists, and bloggers. Use press release distribution services like PR Newswire or PRWeb. Share it on social media and podcast directories, and engage with podcasting communities online

How much does it cost to send out a press release?

The cost to send out a press release can range from free to several hundred dollars. Distribution services like PRWeb typically charge between $100 to $500, depending on the package and reach.