“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)
The CFO Playbook
How Soldo used podcasting to position as a thought leader with CFOs and turn content into meaningful qualified pipeline.
Growing
Audio downloads
Consistent
Social clip reach
Measurable
Thought leadership
What this delivered
Measurable outcomes that connected brand-building to commercial results.
Positioned Soldo at the centre of CFO conversations
Established Soldo as a credible voice for finance leaders by building a show around the priorities, challenges and perspectives of senior CFOs.
Created a high-value thought leadership platform
Gave the brand a consistent way to engage senior decision-makers through insight-led content that felt authoritative, relevant and commercially meaningful.
Built a scalable content engine for marketing and sales
Turned each episode into a wider stream of usable content, helping the podcast support brand awareness, audience engagement and pipeline conversations across channels.
Reduced internal lift while increasing output
Delivered a true 'podcast on autopilot' model, allowing Soldo's team to benefit from a high-impact content programme without adding operational strain internally.
How it was built
A structured approach designed to deliver quality and consistency.
Strategy
Built as a virtual-first format to make the show accessible to senior CFOs globally, removing the barriers of travel, location and scheduling.
Host sourcing
We sourced David McClelland as host, bringing a credible presence, strong interview style and a high-quality home recording setup that elevated the overall production value.
Guest mapping
Focused on identifying and securing senior finance leaders from key markets, making it easier to bring global CFO perspectives into the series.
Production
Created a polished remote production model that combined flexibility with consistency, giving Soldo a repeatable format they could continue investing in episode after episode.
Behind the scenes
Overview
Soldo wanted to be positioned as a thought leader with CFOs and turn content into a platform for ongoing thought leadership and brand authority.
Working closely with Soldo's team, we developed The CFO Playbook from concept to delivery - finding CFO thought leaders and shaping finance conversations that resonated. We produced monthly remote video episodes with tier-one CFO guests, while handling host and guest sourcing, production, editing, motion graphics, and supporting social assets, all through a full 'podcast on autopilot' model.
In the first six months, The CFO Playbook delivered strong audio download growth, significant social clip reach, and meaningful attributed pipeline, delivering a strong ROI with high average listener retention.
Build something like this for your brand
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