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    The stuff that's happening.

    Our thoughts on the podcast industry - musings, news and articles, without the corporate spin.

    A studio microphone, hourglass, and gold bar representing the ROI and time commitment of executive podcasting.
    FeaturedStrategy

    The Executive Podcast Guide: How CEOs and CFOs Actually Use Podcasts

    How CEOs and CFOs actually use podcasts: hosting vs guesting, time commitment, ghost production and risk. Read Earworm's executive podcast guide.

    Jul 4, 2026Read
    A desk setup with a microphone, headphones, and notebook for capturing ideas from thought leadership podcasts.
    StrategyJul 4, 2026

    The 12 Best Thought Leadership Podcasts to Steal From in 2026

    Twelve of the best thought leadership podcasts, from Masters of Scale to The CFO Playbook, and what your B2B brand can steal from each. See the full list.

    A studio microphone surrounded by a network of human figures, symbolizing an employer brand podcast for HR.
    StrategyJul 4, 2026

    Employer Brand Podcast: A Practical Guide for HR and Talent Teams

    Learn how an employer brand podcast attracts stronger candidates, doubles as internal comms and proves its value. Read the practical guide for HR teams.

    Candid photos of people on a table with headphones, representing the actual listeners behind podcast audience data.
    StrategyJul 4, 2026

    Podcast Audience Data: How to Find Out Who Actually Listens

    Podcast audience data counts plays, not people. Learn what platforms hide, how to enrich it, and how to turn listeners into decisions and pipeline.

    Two office colleagues analyze a printed performance chart next to a podcast microphone, representing B2B podcast metrics.
    StrategyJul 4, 2026

    Podcast Metrics That Matter: What B2B Teams Should Actually Track

    Downloads are vanity. Here are the podcast metrics B2B teams should actually track, from consumption rate to pipeline influence. Read the full guide.

    A studio microphone next to three wooden blocks of graduating heights, representing podcast growth and analytics.
    GrowthJul 4, 2026

    The 10 Best Podcast Analytics Tools for 2026 (Honestly Compared)

    The 10 best podcast analytics tools for 2026, honestly compared. Downloads, video metrics, B2B attribution. Find the right stack for your show today.

    Distressed podcaster in headphones representing the frustration of measuring confusing show analytics.
    StrategyJul 4, 2026

    Podcast Analytics: A Complete Guide to Measuring Your Show

    Podcast analytics explained: what to measure, where the data lives, why downloads mislead and how to tie your show to revenue. Read the guide.

    A manic filmmaker peering through a video camera, representing the search for top London video agencies.
    IndustryJul 4, 2026

    The 14 Best Video Agencies in London (2026 Guide)

    Looking for a video agency in London? 14 of the best, compared by specialism, budget and fit. Read honest profiles and shortlist your partner faster.

    A wooden film clapperboard next to a brass key, representing secrets to successful B2B video marketing.
    StrategyJul 4, 2026

    10 B2B Video Marketing Examples Worth Stealing From

    Ten real B2B video marketing examples, from Volvo's Epic Split to CFO-focused video podcasts. See what each got right and steal it for your brand.

    A shocked businessman holding a clapperboard, representing B2B explainer video costs and agency selection.
    ProductionJul 4, 2026

    Explainer Videos for B2B: What Works, What It Costs, and How to Choose an Explainer Video Agency

    What makes B2B explainer videos work, honest UK cost ranges, and how to choose an explainer video agency. Read the full guide, then book a call.