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    Our thoughts on the podcast industry - musings, news and articles, without the corporate spin.

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    FeaturedDemand Generation

    How to Choose a B2B Demand Generation Agency (Questions to Ask)

    Every agency now calls itself demand generation. Most sell MQLs. Ten questions, three archetypes and the red flags that reveal what you are actually buying.

    Jul 18, 2026Read
    Glossy 3D machines with glowing yellow orbit rings, an abstract take on go-to-market strategy frameworks
    Demand GenerationJul 18, 2026

    Go-to-Market Strategy Frameworks Compared (Including McKinsey’s)

    McKinsey’s GTM structure, PLG vs sales-led, Crossing the Chasm, Dunford positioning and the demand flywheel — compared honestly, with a simpler hybrid for SMEs.

    Two people laughing over handwritten notes at a table while sketching out a go-to-market strategy template
    Demand GenerationJul 18, 2026

    A Go-to-Market Strategy Template You Can Actually Fill In

    A nine-section go-to-market strategy template presented in full: the questions to answer, a worked example, and the kill criteria most plans never write down.

    Notebook of go-to-market strategy examples beside a vintage key with a wooden G-2-M tag
    Demand GenerationJul 18, 2026

    9 Go-to-Market Strategy Examples From B2B Companies That Worked

    Nine publicly documented B2B go-to-market strategies — Slack, HubSpot, Gong, Figma and more — what each bet on structurally, and the move your team can copy.

    Four colleagues laugh over papers and pints in a pub, sketching a go-to-market strategy
    Demand GenerationJul 18, 2026

    What Is a Go-to-Market Strategy? A B2B Playbook

    A plain-English definition of go-to-market strategy, the five pillars, the 4 Ps question, a worked B2B example, common failure modes and a one-page checklist.

    Cartoon man in a blazer scratches his head over thought leadership PR against bright green
    Content MarketingJul 18, 2026

    Thought Leadership PR: Turning Executives into Industry Voices

    Thought leadership PR earns executives visibility for a genuine position. The channel mix, the packaging kit, a realistic cadence, and measurement beyond clippings.

    Cartoon man with wide startled eyes on a bright red background, weighing up UK content marketing agencies
    Content MarketingJul 18, 2026

    The Best Content Marketing Agencies in the UK (2026)

    An honest comparison of the top content marketing agencies in the UK for 2026 — specialisms, genuine strengths and who each one is best for, publisher included.

    Glossy 3D brain with gears, molecules and charts, visualising what a content marketing agency does
    Content MarketingJul 18, 2026

    What Does a Content Marketing Agency Do — and What Does One Cost?

    What a content marketing agency actually does, typical UK costs from £1,500 to £10k+ a month, the build-vs-buy maths, and the questions to ask before signing.

    Unimpressed woman frowning against a magenta wall, sceptical of yet another thought leadership programme
    Content MarketingJul 18, 2026

    How to Build a Thought Leadership Programme (Not Just Posts)

    Ad-hoc posts don't compound. How to build a thought leadership programme: the spokesperson, the position audit, a flagship format, a production rhythm and sign-off that keeps the opinion alive.

    Blurry, tilted office desk with a glowing monitor, an unlikely place to spot thought leadership examples
    Content MarketingJul 18, 2026

    12 Thought Leadership Examples That Actually Built Authority

    Twelve real thought leadership examples — data reports, podcasts, essays, video — and the structural reasons each built authority competitors could not copy.