“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)

“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto) “High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)

Podcast PR

Get your executives on the podcasts that matter

Podcast PR is the fastest route to borrowed trust. We find the shows your buyers already listen to, position your people as guests worth booking, and handle every pitch.

Let's talk See our work

Remote split-screen interview between a host and a guest executive

Why it matters

Cold outreach gets deleted. A podcast appearance gets forty five minutes of your buyer's attention, with a trusted host vouching for you. Earworm's podcast PR service turns guesting into a proper channel: researched target lists, sharp positioning, one-sheets that get replies, and a booking pipeline your team never has to think about. It is podcast public relations run like a programme, not a favour.

45 minsOf your buyer's attention per appearance

One-sheetPositioning built for every executive

Fully managedMonthly guesting programmes

UK + USShows targeted in both markets

How it works

A podcast PR agency should feel like an extension of your comms team. Onboarding and positioning in the first weeks, then a steady drumbeat of appearances.

List

Position

Pitch

Create

The target list and positioning built before a single pitch goes out.

Produce

One-sheets produced so hosts can say yes quickly.

Publish

Pitching, follow-ups and scheduling handled end to end.

Report

Appearances tracked and reported like a proper programme.

What the programme covers

Show targeting

A researched list of podcasts your actual buyers listen to. Relevance beats audience size, every time.

Positioning and one-sheets

What your executive talks about, why it is different, and the assets hosts need to say yes quickly.

Pitching and booking

Personal pitches, follow-ups and scheduling, handled for you. Your team just turns up and talks.

Guest booking for your own show

The inbound mirror of podcast PR. If you run a show, we book guests worth listening to.

Learn more

Our work

Guesting works hardest when it sits alongside your own show. Here is what that looks like in practice.

Soldo

The CFO Playbook

How Soldo used podcasting to build authority with CFOs and turn content into qualified pipeline.

The Art of Investing

How IG cut through market noise and made complex financial topics accessible and engaging.

Frequently asked questions

Managed programmes start from £1,500 a month, covering targeting, positioning, pitching and booking. The right level depends on how many executives we are placing and how aggressive the cadence is. We will give you a straight answer on a call.

Expect the first confirmed bookings within the first month of pitching. Good shows book guests four to eight weeks out, so the pipeline builds steadily rather than overnight.

The ones your buyers actually listen to. We build the target list from your ICP, not from a generic top 100 chart. A niche show full of decision makers beats a big show full of nobody in particular.

Appearances booked, audience relevance, listenership where hosts share it, referral traffic and the pipeline conversations that reference an episode. We report monthly and we do not hide behind vanity numbers.

They compound each other. Guesting borrows other people's audiences; your own show builds an asset you control. Many clients start with podcast PR and add production once the channel proves itself.

Put your people in the right rooms.

Tell us who you want positioned and who needs to hear them. We will tell you honestly which shows are worth chasing.

Book a call