“Great team, standout content, consistent leads.” - Head of Marketing, B2B SaaS
The Art of Investing
How IG used podcasting to cut through market noise and make complex financial topics accessible, engaging, and relevant to a broad audience.
Led by dynamic, knowledgeable hosts who bring real market insight and energy to every episode.
Consistent
Audience growth
Strong
Listener engagement
High
Content consumption
What this delivered
Measurable outcomes that connected brand-building to commercial results.
Made investing feel clearer and more accessible
Turned complex market movements into straightforward weekly conversations, helping audiences make sense of investing without the usual noise or jargon.
Built trust through consistent expert insight
Positioned IG as a credible, dependable voice in investing by showing up weekly with informed analysis, real market context and practical perspective.
Turned the show into a repeatable content engine
Created a scalable format that delivered long-form episodes, high-performing video content, social cutdowns and ongoing educational assets from every recording.
Strengthened IG's role in the investing space
Gave IG a distinctive branded platform that blended education, commentary and audience engagement, supporting both thought leadership and long-term brand affinity.
How it was built
A structured approach designed to deliver quality and consistency.
Strategy
Defined a weekly format focused on timely market updates and portfolio performance, aligning content with how investors actively track and respond to market movements.
Creative direction
Developed a clean, editorial-style format built for clarity and consistency, making fast-moving financial updates easy to follow and visually engaging.
Content structure
Built the show around a recurring portfolio and weekly market narrative, giving audiences a familiar framework to understand performance, trends and decision-making.
Production
Delivered a consistent weekly production cycle with rapid turnaround, ensuring content stayed relevant to live market conditions and recent developments.
Behind the scenes
Overview
IG needed to cut through market noise and make complex financial topics accessible, engaging, and relevant to a broad audience.
Working closely with IG's incredible internal team, Earworm developed a video-first podcast strategy focused on timely macro themes, supported by full-service production, guest coaching, and a consistent social distribution engine.
The show delivered strong download growth, consistent YouTube performance, and high engagement rates, successfully positioning IG as a leading voice in modern investing.
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