“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      “High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      
    Tech PR

    The B2B tech PR agency that creates its own headlines.

    Press releases beg for attention. Original content earns it. We build the positions, proof and media your executives get covered for — then place them where B2B buyers already listen.

    Book a callSee our work

    Traditional B2B technology PR runs on a shrinking resource: journalists with time to cover incremental product news. Earworm's B2B tech PR flips the model — we make your executives worth covering first. A genuine position, original content that proves it (data, essays, a flagship show), a media kit with actual footage in it, and placement across the channels that now do tech PR's real work: industry podcasts, newsletters, events and the trade press that's left. Built from our production studio, serving tech brands in London and across the UK.

    What earned visibility looks like

    Technology executive recording a podcast interview arranged by a B2B tech PR agency
    Executive speaking on an industry panel secured through B2B tech PR
    Communications team preparing executive talking points for tech PR outreach
    Position-first

    coverage earned by having something to say

    In-house

    footage, clips and media kits from our studio

    Podcasts + press

    placed where B2B buyers actually listen

    From £1,500

    per month, within our content plans

    How we build earned visibility

    Executive positioning

    The opinion your spokesperson can own, pressure-tested against what competitors already say — the raw material every placement needs.

    Podcast guesting campaigns

    Researched target lists, positioning-led pitches and full booking management for the industry shows your buyers already trust.

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    The executive media kit

    Bio, position statement, proof points, talk tracks — and a clips reel shot in our studio, because producers book guests they can see perform.

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    Original content as PR bait

    Data pieces, essays and flagship shows that give journalists and hosts something citable — coverage compounds when there's a source to link.

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    Executives with opinions nobody hears?

    Tell us who your spokesperson is and what they believe. We'll map the coverage that position could earn.

    Book a call

    How a PR engagement runs

    Position before pitching — because outreach without a point of view is just spam with a signature.

    01

    Position & proof

    02

    Media kit production

    03

    Outreach & booking

    04

    Coverage & compounding

    Executives we've put on the map

    Flagship content and earned placement working together — the pattern behind our clients' visibility.

    B2B tech PR FAQs

    As a B2B PR agency focused on technology brands, our plans start from £1,500 per month — positioning, the media kit and an ongoing guesting/outreach cadence. Traditional retained tech PR in London typically runs £3,000–£8,000 a month for press-release-led service; we'd rather you compare outcomes than line items, and we'll be straight about scope on the first call.

    No — and treat anyone who does with suspicion. What we control is the quality of the position, the proof and the pitch; placements follow from those. We'll show you the target list and the response rates as we go, not a promise up front.

    For most B2B tech audiences, podcasts and newsletters now carry more buyer attention than the thinned-out trade press — and a 40-minute podcast appearance outlives a news mention by years. We work both, weighted to where your specific buyers actually are.

    Constantly — most of our tech PR clients are London-headquartered, and we run studio shoots in the capital. Production and strategy run from our Bristol HQ, which your budget will notice in the rate.

    A spokesperson with a recognisable position, a growing reel of appearances, inbound invitations arriving without pitching, and sales calls that open with 'I heard your CEO on…'. We report placements monthly and the compounding signals quarterly.

    Related reading

    Guides and insights from the Earworm team on this topic.

    Give the press something worth covering.

    One call: your spokesperson, their strongest opinion, and the coverage map we'd build around it.