“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      “High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      
    Tech PR

    The B2B tech PR agency that creates its own headlines.

    Press releases beg for attention. Original content earns it. We build the positions, proof and media your executives get covered for — then place them where B2B buyers already listen.

    Let's talkSee our work
    Remote split-screen interview between a host and a guest executive

    Why it matters

    Traditional B2B technology PR runs on a shrinking resource: journalists with time to cover incremental product news. Earworm's B2B tech PR flips the model — we make your executives worth covering first. A genuine position, original content that proves it (data, essays, a flagship show), a media kit with actual footage in it, and placement across the channels that now do tech PR's real work: industry podcasts, newsletters, events and the trade press that's left. Built from our production studio, serving tech brands in London and across the UK.

    Position-firstcoverage earned by having something to say
    In-housefootage, clips and media kits from our studio
    Podcasts + pressplaced where B2B buyers actually listen
    Monthly plansPR within your content plan

    How a PR engagement runs

    Position before pitching — because outreach without a point of view is just spam with a signature.

    Original data

    "We make executives worth covering first."

    The position
    01

    Position & proof

    The genuine opinion your executives are worth covering for, backed by original data.

    Media kit produced in-house: audience data, host bio and episode highlights
    02

    Media kit production

    Footage, clips and assets produced in our studio — proof journalists can actually use.

    Outreach and booking conversation ahead of a podcast placement
    03

    Outreach & booking

    Placed on the industry podcasts, newsletters and trade press B2B buyers still read.

    Coverage compounding into the next placement
    04

    Coverage & compounding

    Each placement feeds the next: proof becomes pitch becomes more coverage.

    How we build earned visibility

    01

    Executive positioning

    The opinion your spokesperson can own, pressure-tested against what competitors already say — the raw material every placement needs.

    02

    Podcast guesting campaigns

    Researched target lists, positioning-led pitches and full booking management for the industry shows your buyers already trust.

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    03

    The executive media kit

    Bio, position statement, proof points, talk tracks — and a clips reel shot in our studio, because producers book guests they can see perform.

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    04

    Original content as PR bait

    Data pieces, essays and flagship shows that give journalists and hosts something citable — coverage compounds when there's a source to link.

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    Executives with opinions nobody hears?

    Tell us who your spokesperson is and what they believe. We'll map the coverage that position could earn.

    Book a call

    Executives we've put on the map

    Flagship content and earned placement working together — the pattern behind our clients' visibility.

    The CFO Playbook

    SOLDO

    The CFO Playbook

    A flagship show that made Soldo's leadership citable — the owned asset earned visibility compounds from.

    No Stress

    PULSETTO

    No Stress

    Category repositioning built on a content engine — the story trade coverage attaches to.

    B2B tech PR FAQs

    As a B2B PR agency focused on technology brands, our plans start from £1,500 per month — positioning, the media kit and an ongoing guesting/outreach cadence. Traditional retained tech PR in London typically runs £3,000–£8,000 a month for press-release-led service; we'd rather you compare outcomes than line items, and we'll be straight about scope on the first call.

    No — and treat anyone who does with suspicion. What we control is the quality of the position, the proof and the pitch; placements follow from those. We'll show you the target list and the response rates as we go, not a promise up front.

    For most B2B tech audiences, podcasts and newsletters now carry more buyer attention than the thinned-out trade press — and a 40-minute podcast appearance outlives a news mention by years. We work both, weighted to where your specific buyers actually are.

    Constantly — most of our tech PR clients are London-headquartered, and we run studio shoots in the capital. Production and strategy run from our Bristol HQ, which your budget will notice in the rate.

    A spokesperson with a recognisable position, a growing reel of appearances, inbound invitations arriving without pitching, and sales calls that open with 'I heard your CEO on…'. We report placements monthly and the compounding signals quarterly.

    Give the press something worth covering.

    One call: your spokesperson, their strongest opinion, and the coverage map we'd build around it.

    Book a call