Cybersecurity — editorial photography of the industry
    Cybersecurity

    Make trust visible before procurement

    Turn technical authority into content CISOs can use, share and believe before the sales process starts.

    Trusted by teams at Experian, Cisco, IG Group, Infobip and more

    BNVTCollyer BristowWenodoPulsettoSoldoPollyKPMGIG GroupCiscoBNVTCollyer BristowWenodoPulsettoSoldoPollyKPMGIG GroupCisco

    Lead

    Acme Ltd

    Acme Ltd

    £25k

    In Progress

    JS

    John Smith

    £18k

    Bright Co

    Bright Co

    £31k

    Closed

    Nova Corp

    Nova Corp

    £42k

    ● Sound familiar?

    Everyone sounds secure. Few sound useful.

    Dense messaging

    The real value is buried under threat terms, acronyms and product architecture.

    High scepticism

    Security buyers are trained to distrust vague claims and vendor-led urgency.

    Long cycles

    You need credibility that keeps working between meetings, reviews and procurement steps.

    ● How it works

    Record once. Distribute everywhere.

    Strategy — We identify the threats, objections and technical ideas your buyers already discuss internally.
    01

    Strategy

    We identify the threats, objections and technical ideas your buyers already discuss internally.

    Production — Your leaders record a confident conversation that respects the intelligence of security teams.
    02

    Production

    Your leaders record a confident conversation that respects the intelligence of security teams.

    Distribution — We turn each episode into clips, articles and sales assets that support long buying cycles.
    03

    Distribution

    We turn each episode into clips, articles and sales assets that support long buying cycles.

    Security buyers research quietly first.

    70%

    Journey complete before sales

    SiriusDecisions

    83%

    Prefer expert-led content

    LinkedIn B2B Institute

    6.8

    Stakeholders in B2B buying

    Gartner

    ● Why Earworm

    Technical enough. Human enough.

    Substance

    We keep the nuance that security audiences need before they trust you.

    Restraint

    No scare tactics, no jargon soup and no empty thought leadership.

    Proof

    We build episodes around expertise, customer problems and defensible points of view.

    Reuse

    Your best thinking becomes content for marketing, sales and executive channels.

    Ready to build video content that supports real growth?

    If you're thinking about using video podcasting to build authority, reach the right audience, and create consistent high-quality content, this is where we start.

    We work closely with a small number of teams to plan and execute podcast strategies that actually deliver.

    Use the calendar below to request a conversation — if it looks like a fit, we'll be in touch.

    30-minute discovery call

    Focused, practical, and tailored to your goals