“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)

“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto) “High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)

Distribution & Insight

Podcast analytics that prove ROI

Downloads tell you almost nothing. Our podcast analytics and audience intelligence connect what people listen to with who they are and what it does for pipeline.

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Audience intelligence dashboard showing core demographics, age range, gender split and household income

Why it matters

Podcast analytics is where most shows go blind. Platform dashboards disagree with each other, downloads count robots, and nobody can answer the only question that matters: is this working? Earworm's answer is Insight Studio, our audience intelligence product: B2B audience data, paid media attribution and shareable dashboards that make podcast measurement a business conversation, not a guessing game. That same product also tracks distribution: chart rank across every territory and category, and download and watch time across every platform we publish to.

One viewEvery platform's data in one dashboard

B2B lensAudience quality, not raw counts

AttributionPaid media and pipeline connected

MonthlyReporting a CFO would respect

How it works

Measurement is stage four of every Earworm engagement, and available standalone for shows we did not produce.

Create

Scripts, guests and studio time locked into a repeatable production calendar.

Produce

Multi-camera recording and edit, produced to the same standard every episode.

Publish

Live across every platform and territory, tracked from the moment it drops.

Report

Insight Studio turns downloads and chart movement into a monthly business update.

What you get

Insight Studio dashboards

Shareable dashboards pulling every platform's podcast data into one honest picture. Built for marketing leads who report upwards.

Audience intelligence

Who is actually listening: B2B audience data that turns anonymous listens into segments your sales team recognises.

Chart and distribution tracking

Category and territory rank on Apple Podcasts, plus reach and consumption across Spotify, YouTube and every other platform we publish to.

Paid media attribution

When you put spend behind episodes and clips, we track what it returns. No more promoting into the void.

Growth built on the numbers

Analytics is the feedback loop for our growth service. What the data says, the promotion plan does.

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Our work

Shows where the reporting earned the renewal. Numbers first, opinions second.

Soldo

The CFO Playbook

Content into qualified pipeline, reported monthly in language finance leaders respect.

Polly

Pretty Covered

Cost per lead tracked below target across paid and organic from episode one.

Frequently asked questions

Consumption and completion rates, audience quality and firmographics where available, clip reach across platforms, referral traffic, branded search lift and pipeline influence. Downloads are in there too, with the honest caveats attached.

Earworm's audience intelligence product. It combines platform analytics, audience data and paid attribution into shareable dashboards, so podcast measurement stops being screenshots from four different apps.

Yes. Analytics works as a standalone engagement. We will audit what your current data can and cannot tell you, then build the reporting around the gaps.

Because they measure different things. A download is not a listen, Apple and Spotify count differently, and YouTube is a different universe again. Part of our job is reconciling them into one number set you can defend.

Analytics and reporting are included in managed plans from £1,500 a month. Standalone Insight Studio engagements are scoped on a call, honestly and quickly.

Apple Podcasts, Spotify, YouTube, Amazon Music, Deezer and iHeartRadio as standard, plus your own site via RSS. Insight Studio pulls chart position, downloads and watch time back from each of them into the same dashboard.

Find out if your show is working.

Bring us your current numbers. We will tell you what they actually say, and what is missing.

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