“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      “High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      
    Analytics

    Podcast analytics that prove ROI

    Downloads tell you almost nothing. Our podcast analytics and audience intelligence connect what people listen to with who they are and what it does for pipeline.

    Podcast analytics is where most shows go blind. Platform dashboards disagree with each other, downloads count robots, and nobody can answer the only question that matters: is this working? Earworm's answer is Insight Studio, our audience intelligence product: B2B audience data, paid media attribution and shareable dashboards that make podcast measurement a business conversation, not a guessing game.

    One view

    Every platform's data in one dashboard

    B2B lens

    Audience quality, not raw counts

    Attribution

    Paid media and pipeline connected

    Monthly

    Reporting a CFO would respect

    What you get

    Insight Studio dashboards

    Shareable dashboards pulling every platform's podcast data into one honest picture. Built for marketing leads who report upwards.

    Audience intelligence

    Who is actually listening: B2B audience data that turns anonymous listens into segments your sales team recognises.

    Paid media attribution

    When you put spend behind episodes and clips, we track what it returns. No more promoting into the void.

    Growth built on the numbers

    Analytics is the feedback loop for our growth service. What the data says, the promotion plan does.

    Learn more

    How it works

    Measurement is stage four of every Earworm engagement, and available standalone for shows we did not produce.

    01

    Create

    02

    Produce

    03

    Publish

    04

    Report

    Frequently asked questions

    Consumption and completion rates, audience quality and firmographics where available, clip reach across platforms, referral traffic, branded search lift and pipeline influence. Downloads are in there too, with the honest caveats attached.

    Earworm's audience intelligence product. It combines platform analytics, audience data and paid attribution into shareable dashboards, so podcast measurement stops being screenshots from four different apps.

    Yes. Analytics works as a standalone engagement. We will audit what your current data can and cannot tell you, then build the reporting around the gaps.

    Because they measure different things. A download is not a listen, Apple and Spotify count differently, and YouTube is a different universe again. Part of our job is reconciling them into one number set you can defend.

    Analytics and reporting are included in managed plans from £1,500 a month. Standalone Insight Studio engagements are scoped on a call, honestly and quickly.

    Find out if your show is working.

    Bring us your current numbers. We will tell you what they actually say, and what is missing.