“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      “High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      
    Sonic branding

    Sonic branding that makes you unmistakable

    You know Netflix's ta-dum and Intel's five notes without seeing a logo. That is sonic branding: identity your audience recognises with their eyes closed. We are called Earworm for a reason.

    Let's talkSee our work

    Why it matters

    Sound is the most neglected part of most brand systems, which makes it the cheapest place to stand out. As a sonic branding agency we build audio identities: audio logos, podcast themes, soundscapes for video and the guidelines that keep them consistent. Every show we produce gets this thinking built in, and it is available standalone for brands that sound like everyone else.

    Ta-dumThe power of two notes, done right
    Every touchpointPodcasts, video, ads and product
    One systemAudio logo to full soundscape
    YoursOriginal composition, fully owned

    How it works

    Discovery, composition, testing, delivery. Sonic identity is a brand project with a creative heart and a systematic finish.

    Storyboarding a sonic identity before a note is composed
    01

    Create

    Storyboarding a sonic identity before a note is composed.

    Sound and motion produced together in the edit
    02

    Produce

    Sound and motion produced together in the edit.

    Identity published consistently across every episode and channel
    03

    Publish

    Identity published consistently across every episode and channel.

    Targeting your audience in the crowd
    04

    Report

    An audience that recognises the identity with their eyes closed.

    What we create

    01

    Audio logos

    The two-second sound that becomes yours. Composed, tested and delivered in every format your channels need.

    02

    Podcast sound design

    Themes, stings, transitions and beds that make your show recognisable from the first second.

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    03

    Video and campaign sound

    Soundscapes and music direction for brand films and campaigns, consistent with the identity.

    Learn more
    04

    Sonic guidelines

    The rules that keep your sound consistent across teams, agencies and years. A brand book for the ears.

    Our work

    Every Earworm production carries original sound design. Listen to any of these with your eyes closed.

    Pretty Covered

    Polly

    Pretty Covered

    A warm, human sound identity for a brand tackling a heavy subject.

    No Stress

    Pulsetto

    No Stress

    Calm, confident sound design for a stress resilience platform.

    Frequently asked questions

    The audio layer of your brand identity: an audio logo, music direction, sound design and the guidelines that tie them together. Done well, people recognise you before they see you.

    Your podcast is the best reason to have it. A show without a sound identity is a missed compounding asset; every episode should reinforce the same sonic signature.

    It scopes like a brand project: an audio logo and podcast theme package sits at the accessible end; a full sonic identity with guidelines is a bigger engagement. We will give you a straight number on a call.

    You do. Everything is original composition with full rights assigned, so you are never renting your own identity from a stock library.

    Find your sound.

    Bring us your brand. We will show you what it could sound like.

    Book a call