Trust is your entire business. *Stop outsourcing it to a blog*.
People hand you their money, their risk or their retirement based on whether they believe you. Compliance-flattened content doesn't build that belief. Conversations do.
Trusted by teams at Experian, Cisco, IG Group, Infobip and more
Regulation has sanded the edges off your content, and now it all sounds the same.
Every asset manager publishes a quarterly outlook. Every insurer has a thought leadership hub. Every bank posts the same LinkedIn updates about innovation and putting customers first. By the time legal and compliance have finished with it, your content is indistinguishable from your competitors'. Safe, approved and instantly forgotten.
Meanwhile your actual buyers, the allocators, brokers, CFOs and trustees, are doing their homework elsewhere. They listen to podcasts on the commute. They watch the people they might trust with a mandate before they ever take a meeting. If your experts aren't part of that conversation, someone else's are.
Because nobody hands a mandate, a policy or a pension to a brand. They give it to people they trust.
Let Your Experts Be Human
Regulation makes written content bland because every sentence gets lawyered into mush. Conversation is different. A recorded discussion on pre-agreed themes lets your portfolio managers, underwriters and advisers explain how they actually think. Compliant, but recognisably human.
Fit Your Buyers' Diligence Habits
Institutional buyers are time-poor and thorough. They read the deck, then they go looking for the people behind it. A podcast gives them forty minutes with your experts on the train, in the gym or between meetings. It's due diligence they choose to do.
Build Trust at Scale
In this industry, trust is built one meeting at a time, and meetings don't scale. A podcast is the same credible conversation, held once, heard by thousands. It's why Soldo runs The CFO Playbook and IG runs The Art of Investing.
Own a Conversation, Not a Keyword
Every firm in your category is fighting over the same search terms and the same tired formats. Very few own an actual conversation. A well-designed show makes you the place your market goes to hear a topic discussed properly, episode after episode.
This is a system for building trust.
Not just a podcast. A content engine.
The Trust Flywheel
We don't just 'make a podcast'. One recorded, compliance-checked conversation becomes a dozen strategic assets that carry your experts' credibility across every channel your buyers use. Smarter content, not more content.
Video & Audio Podcast
The foundation. A professionally produced long-form conversation that puts your experts where your market actually spends time. Recorded, reviewed and signed off before anything goes live.
LinkedIn Thought Leadership
We mine each episode for the sharpest moments and turn them into clips, posts and carousels for your experts' profiles. All drawn from approved recordings, so there's nothing new to clear.
SEO-Driven Show Notes
Each episode becomes a detailed article built to rank for the questions your clients and intermediaries actually search. Organic visibility that compounds for years, not weeks.
Sales & Client Assets
Snippets your relationship managers and BD teams can send before a pitch or after a meeting. Proof of expertise that warms a cold introduction and shortens long sales cycles.
The numbers we're happy to put in writing.
Because you'd check anyway.
From kick-off to launch
Onboarding, strategy and show design delivered before your first recording.
Earworm
Per month, all in
Full service. Strategy, studio recording, editing, clips, distribution and analytics.
Earworm
One recording, every channel
Every session becomes YouTube episodes, LinkedIn clips and audio feeds.
Earworm
We know what you're thinking.
"Compliance will never sign this off."
They will, because they see everything first. Episodes are recorded, not live, so nothing airs unedited. We agree pre-approved themes with your compliance team upfront and build their sign-off into the publishing workflow. We've done this with IG Group, Soldo, Polly and KPMG. Regulated content is our day job, not an exception.
"Our experts aren't media-trained."
Good. Media training is what makes people sound like a press release. This is a structured conversation about the subject your experts know best, guided by a host whose job is to make them sound sharp. Most guests forget the camera is there within ten minutes.
"Our buyers are too senior for podcasts."
They're exactly who listens. Institutional buyers are time-poor and diligent, which is precisely who long-form audio and video was made for. They can't read your white paper on the commute. They can listen to your head of research explain the same thinking in their own words.
Ready to build video content that supports real growth?
If you're thinking about using video podcasting to build authority, reach the right audience, and create consistent high-quality content, this is where we start.
We work closely with a small number of teams to plan and execute podcast strategies that actually deliver.
Use the calendar below to request a conversation — if it looks like a fit, we'll be in touch.
30-minute discovery call
Focused, practical, and tailored to your goals