“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      “High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      
    Sonic branding

    Sonic branding that makes you unmistakable

    You know Netflix's ta-dum and Intel's five notes without seeing a logo. That is sonic branding: identity your audience recognises with their eyes closed. We are called Earworm for a reason.

    Book a callSee our work

    Sound is the most neglected part of most brand systems, which makes it the cheapest place to stand out. As a sonic branding agency we build audio identities: audio logos, podcast themes, soundscapes for video and the guidelines that keep them consistent. Every show we produce gets this thinking built in, and it is available standalone for brands that sound like everyone else.

    Ta-dum

    The power of two notes, done right

    Every touchpoint

    Podcasts, video, ads and product

    One system

    Audio logo to full soundscape

    Yours

    Original composition, fully owned

    What we create

    Audio logos

    The two-second sound that becomes yours. Composed, tested and delivered in every format your channels need.

    Podcast sound design

    Themes, stings, transitions and beds that make your show recognisable from the first second.

    Learn more

    Video and campaign sound

    Soundscapes and music direction for brand films and campaigns, consistent with the identity.

    Learn more

    Sonic guidelines

    The rules that keep your sound consistent across teams, agencies and years. A brand book for the ears.

    How it works

    Discovery, composition, testing, delivery. Sonic identity is a brand project with a creative heart and a systematic finish.

    01

    Create

    02

    Produce

    03

    Publish

    04

    Report

    Our work

    Every Earworm production carries original sound design. Listen to any of these with your eyes closed.

    Frequently asked questions

    The audio layer of your brand identity: an audio logo, music direction, sound design and the guidelines that tie them together. Done well, people recognise you before they see you.

    Your podcast is the best reason to have it. A show without a sound identity is a missed compounding asset; every episode should reinforce the same sonic signature.

    It scopes like a brand project: an audio logo and podcast theme package sits at the accessible end; a full sonic identity with guidelines is a bigger engagement. We will give you a straight number on a call.

    You do. Everything is original composition with full rights assigned, so you are never renting your own identity from a stock library.

    Related reading

    Guides and insights from the Earworm team on this topic.

    Find your sound.

    Bring us your brand. We will show you what it could sound like.