“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)
The paid social agency that makes the creative it runs.
Most agencies buy media around whatever assets you can supply. Earworm produces the ad creative in-house — then runs the campaigns behind it, measured on pipeline. From £1,500/month.
Paid social has a split-brain problem: media-buying agencies optimise bids around stock-looking creative, and creative shops hand over files and disappear. Earworm is a paid social media and marketing agency built the other way up — a production company that runs distribution. We make the ads in our studio (video-first, tested weekly), manage the campaigns on LinkedIn, Meta and YouTube, and report on what reached pipeline, not what got clicked. One team, from creative strategy to campaign report, for B2B brands across the UK — London included.
The creative engine behind the campaigns
per month, creative + media management
ad creative from our own studio
LinkedIn, Meta, YouTube, TikTok
measured past the click, every month
Create. Launch. Test. Report.
The lever that actually moves paid social performance is the creative — so the system is built around a monthly production rhythm, not bid micro-management.
Create
Production-grade ad creative, made in-house
Launch
LinkedIn, Meta, YouTube — set live and tracked
Test
New creative variants in-market weekly
Report
Pipeline influence, not vanity clicks
Fresh creative beats bid tweaks: when performance dips, we ship a new cut — not another 5% budget shuffle.
What a paid social engagement includes
Ad creative production
Video-first ad units shot and cut in-house: hooks, verticals, captions and statics — refreshed monthly so your audience never sees a tired ad.
Learn moreMedia buying & campaign management
Campaign builds, budgets, bids and pacing across LinkedIn, Meta, YouTube and TikTok — run from your ad accounts, which stay yours.
Audience & targeting strategy
ICP-mapped audiences, retargeting pools built from your content viewers, and exclusions that stop budget leaking to the wrong people.
Creative testing programme
A structured weekly cadence of hook, format and message tests — so learnings compound instead of resetting each quarter.
The flagship content behind it
The strongest ad accounts sit on top of a real content engine. If you need the films themselves, that's our corporate video production service.
Learn moreReporting that finance believes
Monthly reporting from spend through to influenced pipeline — CPL and CTR included, but never the headline.
Running ads on tired creative?
Send us one screenshot of your current campaigns. We'll tell you honestly whether the problem is the media plan or the ads themselves.
Book a callHow an engagement starts
The first month builds audiences, tracking and the opening creative set; every month after runs the test-and-refresh rhythm.
Audit & strategy
Creative production
Campaign build & launch
Weekly test cycle
Media buyer, creative shop — or the whole engine
Both halves matter. Splitting them across two suppliers is where paid social programmes go to die.
| Media-buying agency | Creative shop | Earworm | |
|---|---|---|---|
| Ad creative | Your files or stock | Made, then handed over | Made in-house, refreshed monthly |
| Campaign management | Included | Not included | Included |
| When performance dips | Bid and budget tweaks | Out of scope | New creative in-market that week |
| Measurement | Clicks and CPL | Not included | Through to pipeline |
Content that earned its distribution
The creative system behind our clients' organic authority is the same one we put behind paid distribution.
Paid social FAQs
Related reading
Guides and insights from the Earworm team on this topic.
Put production-grade creative behind your pipeline.
One call: bring your current campaign numbers, we'll bring an honest read on what creative-led paid social would change.