“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)

“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto) “High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)

Thought leadership

Thought leadership podcasts for executives and brands

A thought leadership podcast turns your sharpest people into the voices of your category. We handle everything except having the opinions.

Let's talk See our work

Remote split-screen interview between a host and a guest executive

Why it matters

Every company says it does thought leadership. Almost none of it leads anywhere. A thought leadership podcast is different: a recurring, executive podcast production that compounds, episode by episode, into genuine category authority. It is how Soldo put The CFO Playbook in front of finance leaders, and it is the closest thing B2B has to owning a conversation. Branded podcast production, done with a point of view.

1 hourOf exec time per episode, roughly

10+ assetsFrom every conversation recorded

Fully managedMonthly programmes

4-8 weeksFrom kickoff to first recording

How it works

Executive time is the scarcest resource in the building. The whole system is designed to use as little of it as possible.

Show brief

Audience

Angle

Format

Ready to record

Position

Positioning and show design agreed before a microphone is switched on.

Produce

Studio video recording — your leaders turn up and talk.

Publish

Edited, clipped and distributed across every channel.

Report

Authority measured: audience quality, search and inbound.

What we handle

Positioning and show design

What your executive stands for, who needs to hear it, and the format that carries it. Strategy before microphones, always.

Full production

Studio video recording, editing, clips and distribution. Your leaders turn up and talk; we do literally everything else.

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Guesting and podcast PR

The outbound layer: placing your executives on other podcasts to compound the authority the show builds.

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Measurement

Authority is measurable: audience quality, branded search, inbound quality and the rooms your leaders get invited into.

Our work

Thought leadership that shipped on schedule and moved real numbers.

Soldo

The CFO Playbook

Positioned Soldo as a thought leader with CFOs and turned content into qualified pipeline.

The Art of Investing

Gave IG a recurring platform for market insight that audiences actually watch.

Frequently asked questions

About an hour per episode once the system is running, plus a short prep note. Everything else, from guest booking to clips, happens without them. If it takes more than that, the production partner is doing it wrong.

Almost none are at first. Conversation formats hide this completely: a good host and a well-designed show make people sound like themselves on a good day. Media coaching is built in where it helps.

The opinions must be theirs; everything else can be ours. We design questions around what your leaders genuinely know and believe. Audiences can smell a scripted executive a mile away, so we never script one.

Fully managed production starts from £1,500 a month, covering strategy, recording, editing, distribution and reporting. Guesting programmes via podcast PR can run alongside or standalone.

Expect visible compounding within a quarter: better inbound, warmer sales conversations, invitations to speak. Category-level authority is a 12-month game, which is exactly why it defends so well once built.

Make your leaders impossible to ignore.

Tell us who has the opinions and who needs to hear them. We will design the platform around both.

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