“Great team, standout content, consistent leads.” - Head of Marketing, B2B SaaS      “Great team, standout content, consistent leads.” - Head of Marketing, B2B SaaS      
    Thought leadership

    Thought leadership podcasts for executives and brands

    A thought leadership podcast turns your sharpest people into the voices of your category. We handle everything except having the opinions.

    Every company says it does thought leadership. Almost none of it leads anywhere. A thought leadership podcast is different: a recurring, executive podcast production that compounds, episode by episode, into genuine category authority. It is how Soldo put The CFO Playbook in front of finance leaders, and it is the closest thing B2B has to owning a conversation. Branded podcast production, done with a point of view.

    1 hour

    Of exec time per episode, roughly

    10+ assets

    From every conversation recorded

    From £1,500

    Fully managed, monthly

    4-8 weeks

    From kickoff to first recording

    What we handle

    Positioning and show design

    What your executive stands for, who needs to hear it, and the format that carries it. Strategy before microphones, always.

    Full production

    Studio video recording, editing, clips and distribution. Your leaders turn up and talk; we do literally everything else.

    Learn more

    Guesting and podcast PR

    The outbound layer: placing your executives on other podcasts to compound the authority the show builds.

    Learn more

    Measurement

    Authority is measurable: audience quality, branded search, inbound quality and the rooms your leaders get invited into.

    How it works

    Executive time is the scarcest resource in the building. The whole system is designed to use as little of it as possible.

    01

    Create

    02

    Produce

    03

    Publish

    04

    Report

    Frequently asked questions

    About an hour per episode once the system is running, plus a short prep note. Everything else, from guest booking to clips, happens without them. If it takes more than that, the production partner is doing it wrong.

    Almost none are at first. Conversation formats hide this completely: a good host and a well-designed show make people sound like themselves on a good day. Media coaching is built in where it helps.

    The opinions must be theirs; everything else can be ours. We design questions around what your leaders genuinely know and believe. Audiences can smell a scripted executive a mile away, so we never script one.

    Fully managed production starts from £1,500 a month, covering strategy, recording, editing, distribution and reporting. Guesting programmes via podcast PR can run alongside or standalone.

    Expect visible compounding within a quarter: better inbound, warmer sales conversations, invitations to speak. Category-level authority is a 12-month game, which is exactly why it defends so well once built.

    Make your leaders impossible to ignore.

    Tell us who has the opinions and who needs to hear them. We will design the platform around both.