12 Corporate Podcast Examples Worth Studying

Most corporate podcasts die quietly. They launch with a press release, wheeze through eight episodes of executives interviewing each other, then vanish. The corporate podcast examples below are the exceptions. These are shows from major brands that found a real audience and kept it, some for the best part of a decade. We have analysed 12 of them (including two we produce) to unpack what each show is, who it serves, why it works and what you can steal for your own.

A pattern emerges fast. The shows that last serve a tightly defined audience with something genuinely useful or genuinely entertaining, and they let the brand sit in the background. That is also the thinking behind our own B2B podcast production work: audience first, brand second, consistency above everything.

12 Corporate Podcast Examples Worth Studying

Every show here is real and was verified in July 2026. Most are still publishing. Two have wrapped, but their archives remain masterclasses and are still worth your time.

1. The McKinsey Podcast (McKinsey & Company)

The McKinsey Podcast is the consulting firm's flagship show, where partners and researchers unpack the latest McKinsey thinking on AI, banking, consumer behaviour and global trade. Guests occasionally include chief executives, such as Moderna's Stéphane Bancel. It is aimed at senior leaders who want the research without reading a 40 page report.

Why it works: consistency plus a bottomless well of proprietary research. Each episode is the audio version of a substantial insight, never a sales pitch. McKinsey also runs specialised spin-offs (Inside the Strategy Room, McKinsey Talks Talent), which keeps the flagship broad whilst the niches stay served.

Steal this: turn research you already produce into conversation. If your company publishes reports, you already own a content engine.

2. Goldman Sachs Exchanges (Goldman Sachs)

Goldman Sachs Exchanges is the bank's long-running markets show, in which analysts and leaders explain what is moving the global economy, from private credit stress to meme stock rallies. External heavyweights appear too. One recent episode paired Oaktree's Howard Marks with Ares chief executive Michael Arougheti.

It works because it treats listeners like adults. No dumbing down, no false urgency, just people who know markets talking about markets. The show borrows the institution's credibility and repays it with substance.

Steal this: your internal experts are guests hiding in plain sight. The people writing your research notes can carry a show.

3. In Good Company with Nicolai Tangen (Norges Bank Investment Management)

On In Good Company, the chief executive of Norway's sovereign wealth fund manager, one of the largest single investors in the world, interviews the leaders of companies the fund owns: Snap's Evan Spiegel, Snowflake's Sridhar Ramaswamy and many more. Full episodes land weekly, with highlight editions on Fridays and video on YouTube.

Why it works: access. Tangen can get almost any chief executive on the calendar because his fund is probably their shareholder. He also asks disarmingly human questions, so it never feels like investor relations.

Steal this: ask who your company can reach that a journalist cannot. Your commercial relationships are a booking advantage.

4. The CFO Playbook (Soldo)

Full disclosure: Earworm produces this one. The CFO Playbook is spend management platform Soldo's interview show, hosted by technology reporter David McClelland, featuring CFOs and finance leaders from fast-growing companies on how the finance role is shifting from cost control to strategy.

It works because it is ruthlessly specific about who it serves. Every episode gives finance leaders something usable, and every guest is a potential customer, partner or advocate. The show doubles as a relationship engine for exactly the people Soldo sells to. You can read how it came together in The CFO Playbook case study.

Steal this: pick an audience narrow enough that your show becomes the obvious listen for them.

5. HSBC Global Viewpoint (HSBC)

HSBC Global Viewpoint brings the bank's specialists and outside experts together on global trade, payments, emerging markets and economics. It has been running for over five years and has clocked up nearly 500 episodes, many available in both audio and video.

Why it works: scale and reliability. For a bank whose entire pitch is global connectivity, a steady stream of intelligence from every market it operates in is the brand promise made audible. It is not flashy. It does not need to be.

Steal this: a repeatable format beats a brilliant one. A show your team can make every week wins against one you can only manage quarterly.

6. The Art of Investing (IG)

Another Earworm production, so judge our bias accordingly. On The Art of Investing, trading and investment platform IG puts three veteran investors, with careers spanning Brevan Howard, BlackRock, Soros Fund Management and Standard Life, in a room every Friday to build a real portfolio in real time against a real performance target.

It works because there are stakes. Most investing podcasts offer opinions with no consequences. Here the hosts' calls are tracked week by week, which turns market commentary into an ongoing story. See The Art of Investing case study for the full breakdown.

Steal this: give your show a mechanism, not just a topic. Stakes give people a reason to come back next week.

7. Shopify Masters (Shopify)

Shopify Masters is the commerce platform's founder interview show, where merchants explain exactly how they built their businesses: FIGS on building a billion dollar scrubs brand, Loftie on selling 200,000 alarm clocks without venture money. It publishes several episodes a week and is still going strong in 2026.

Why it works: the customer is the hero. Shopify barely talks about Shopify. Every episode is proof the platform works, delivered as a useful story rather than a case study. Aspiring merchants get a masterclass, and Shopify gets the association.

Steal this: put customers on the mic. Their success stories market you better than you ever could.

8. Me, Myself, and AI (MIT Sloan Management Review and BCG)

Me, Myself, and AI is a co-production between MIT Sloan Management Review and Boston Consulting Group, now 13 seasons deep, in which executives from companies such as Bank of America and Wendy's explain how they actually deploy AI. It is hosted by an academic (Boston College's Sam Ransbotham) and a consultant (BCG's Shervin Khodabandeh).

Why it works: the partnership. MIT SMR brings editorial rigour, BCG brings client access, and the pairing gives the show more authority than either brand would earn alone.

Steal this: co-produce with a partner whose credibility complements yours. Split the effort, double the reach.

9. The Ticket (Intercom)

The Ticket is Intercom's weekly show about the future of customer service, in which the company's own support leaders interview practitioners and authors shaping the field. It evolved out of the long-running Inside Intercom podcast, sharpening from general SaaS conversation into a single function: support.

Why it works: it lives where the product lives. Intercom sells AI powered customer service software, and the show digs into how real support teams adopt AI, sometimes drawing on Intercom's own team using its own product. Content strategy and commercial strategy in lockstep.

Steal this: narrowing your show is not a retreat. Intercom traded breadth for a room full of exactly the right listeners.

10. Trailblazers with Walter Isaacson (Dell Technologies)

Trailblazers is Dell's documentary series on digital disruption, hosted by biographer Walter Isaacson and made with production company Pacific Content. Across 117 episodes it told the stories behind industries being reinvented. New production wrapped in 2023, but the feed still runs encores and the archive holds up.

Why it works: Dell bought storytelling craft rather than faking it. A world-class host, proper sound design and real narrative structure produced a corporate show that sounded like public radio. Nobody listened out of loyalty to Dell. They listened because it was good.

Steal this: if you want narrative quality, budget for it. Craft is a production decision, not a happy accident.

11. Command Line Heroes (Red Hat)

Command Line Heroes is Red Hat's documentary podcast about the people who build open source technology, from the operating system wars to cybersecurity. It ran for nine seasons and 67 episodes before wrapping, and it remains one of the best branded shows ever made.

Why it works: it celebrated its audience's culture instead of its own products. Developers are famously allergic to marketing, so Red Hat made a show about developers' heroes and history. The brand earned goodwill by association, not by pitching.

Steal this: if your audience hates being sold to, make the show about their craft and their culture, not your roadmap.

12. Inside Trader Joe's (Trader Joe's)

The odd one out: a grocery chain, included because it nails something most business podcasts miss. Inside Trader Joe's has been hosted by insiders Tara Miller and Matt Sloan since 2018, taking listeners behind the scenes of products, stores and seasonal launches. It was still publishing new episodes in June 2026.

Why it works: genuine enthusiasm and zero pretence. The hosts are actual employees who plainly love the company, and episodes double as product launches that fans actively seek out.

Steal this: your own people can be your best hosts, provided they have real enthusiasm and permission to sound human.

What the Best Corporate Podcasts Have in Common

Strip away the sectors and the budgets and the same five habits keep appearing:

• A defined audience. CFOs, developers, merchants, support leaders. Never "business people".
• Genuine utility or genuine entertainment. Every show gives before it asks.
• The brand in the background. Shopify Masters barely mentions Shopify. The restraint is the strategy.
• Consistency measured in years. HSBC is nearly 500 episodes in. The compounding is the point.
• A structural advantage. Research at McKinsey, access at Norges Bank, stakes at IG. Each format has an unfair edge built in.

Notice what is missing: virality, celebrity for its own sake and download chasing. These shows succeed by being the obvious listen for a specific group of people, then turning up every week until the compounding kicks in.

Make a Show Worth Studying

Earworm is a video-first B2B podcast agency. We make shows for brands like Soldo, IG, Experian and Cisco, handling strategy, studio recording, editing, clips and distribution, with pricing from £1,500 a month and a launch in 4 to 8 weeks. If this list has you plotting a show of your own, start with our B2B podcast production service, or book a call and we will talk formats.