“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      “High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      
    Guest booking

    Podcast guest booking for B2B shows

    Your show is only as good as the people on it. Our podcast guest booking service fills your calendar with guests who raise the show and open doors for your sales team.

    Book a callSee our work

    Finding great guests is a full-time job that nobody on your team has time for. Earworm's podcast booking service handles the whole pipeline: sourcing names your audience recognises, vetting them for substance, handling outreach and scheduling, and prepping everyone so the conversation lands. A good podcast guest booking agency does more than fill slots. The right guests can be your next customers.

    Zero chasing

    Outreach, scheduling and prep handled

    ICP-first

    Guests can be prospects too

    From £1,500

    As part of a managed production plan

    UK + US

    Guest networks in both markets

    What we handle

    Guest sourcing and vetting

    Names that mean something to your audience, vetted for substance rather than follower counts.

    Outreach and scheduling

    Personal invitations, calendar wrangling and confirmations. No-shows chased so you never have a dead recording day.

    Guest prep

    Briefing documents and prep calls so guests arrive knowing the show, the angle and the audience.

    Getting you booked as a guest

    The outbound mirror of guest booking. Our podcast PR service places your executives on other shows.

    Learn more

    Full production

    Guest booking works best inside a full production system. Strategy, recording, editing and distribution, one team.

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    How it works

    Guest booking runs as a rolling pipeline: a bench of confirmed guests four to eight weeks deep, so the show never scrambles.

    01

    Create

    02

    Produce

    03

    Publish

    04

    Report

    Our work

    Great guests made these shows what they are. Kelsey Parker on Pretty Covered. Market voices on The Art of Investing. Booking is half the craft.

    Frequently asked questions

    We build your ideal guest profile, source and vet candidates, handle all outreach and scheduling, and prep both sides before recording. You get a rolling bench of confirmed guests so the show never runs dry.

    Yes, and they should. Inviting a decision maker onto your show is the warmest outreach there is. Plenty of B2B shows exist mostly to start conversations with future customers, and it works.

    As part of a managed production plan starting from £1,500 a month. Standalone booking is available where the show is already well produced. We will scope it honestly on a call.

    Senior enough. Founders, executives and recognised specialists say yes to well-produced shows with a clear audience and a professional ask. That is exactly what we put in front of them.

    Yes, though video helps. Guests promote appearances that look good, which means video clips. It is one of several reasons we push clients towards video-first production.

    Related reading

    Guides and insights from the Earworm team on this topic.

    Fill your calendar with guests worth hearing.

    Tell us about your show and who you wish was on it. We will tell you how to get them.