“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      “High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      
    Podcast PR

    Get your executives on the podcasts that matter

    Podcast PR is the fastest route to borrowed trust. We find the shows your buyers already listen to, position your people as guests worth booking, and handle every pitch.

    Book a callSee our work

    Cold outreach gets deleted. A podcast appearance gets forty five minutes of your buyer's attention, with a trusted host vouching for you. Earworm's podcast PR service turns guesting into a proper channel: researched target lists, sharp positioning, one-sheets that get replies, and a booking pipeline your team never has to think about. It is podcast public relations run like a programme, not a favour.

    45 mins

    Of your buyer's attention per appearance

    One-sheet

    Positioning built for every executive

    From £1,500

    Monthly programmes, fully managed

    UK + US

    Shows targeted in both markets

    What the programme covers

    Show targeting

    A researched list of podcasts your actual buyers listen to. Relevance beats audience size, every time.

    Positioning and one-sheets

    What your executive talks about, why it is different, and the assets hosts need to say yes quickly.

    Pitching and booking

    Personal pitches, follow-ups and scheduling, handled for you. Your team just turns up and talks.

    Guest booking for your own show

    The inbound mirror of podcast PR. If you run a show, we book guests worth listening to.

    Learn more

    How it works

    A podcast PR agency should feel like an extension of your comms team. Onboarding and positioning in the first weeks, then a steady drumbeat of appearances.

    01

    Create

    02

    Produce

    03

    Publish

    04

    Report

    Our work

    Guesting works hardest when it sits alongside your own show. Here is what that looks like in practice.

    Frequently asked questions

    Managed programmes start from £1,500 a month, covering targeting, positioning, pitching and booking. The right level depends on how many executives we are placing and how aggressive the cadence is. We will give you a straight answer on a call.

    Expect the first confirmed bookings within the first month of pitching. Good shows book guests four to eight weeks out, so the pipeline builds steadily rather than overnight.

    The ones your buyers actually listen to. We build the target list from your ICP, not from a generic top 100 chart. A niche show full of decision makers beats a big show full of nobody in particular.

    Appearances booked, audience relevance, listenership where hosts share it, referral traffic and the pipeline conversations that reference an episode. We report monthly and we do not hide behind vanity numbers.

    They compound each other. Guesting borrows other people's audiences; your own show builds an asset you control. Many clients start with podcast PR and add production once the channel proves itself.

    Related reading

    Guides and insights from the Earworm team on this topic.

    Put your people in the right rooms.

    Tell us who you want positioned and who needs to hear them. We will tell you honestly which shows are worth chasing.