“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      “High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)      
    Back to blog
    StrategyJuly 4, 2026Earworm

    10 Video Podcast Examples B2B Teams Should Steal From

    Ten real video podcast examples from B2B brands and creators, and what makes each work on camera. Steal the tactics, then go build your own show.

    A futuristic microphone and camera lens on a pedestal, representing professional B2B video podcast production tactics.

    If you are planning a B2B show, the fastest way to get it right is to study video podcast examples that already work. Not the theory. The actual shows: who hosts them, what they look like on camera, and why the format fits the business behind them.

    Below are ten real shows worth your time. Six are owned by brands, four are creator-led. Two are video podcast production projects from our own studio, and we have flagged them as such. For each one, we cover what the show does visually and why it works strategically.

    What makes a video podcast worth copying?

    Every show on this list gets four things right, and none of them is an expensive camera.

    • A narrow audience. The best shows pick one job title or one obsession and serve it relentlessly.
    • A repeatable format. Viewers should know what they are getting before they press play.
    • Hosts with credibility. Practitioners and operators, not presenters reading a brief.
    • Distribution beyond the RSS feed. Full episodes on YouTube, clips on LinkedIn and Shorts, audio everywhere else.

    Keep those in mind as you go through the list. The production budgets vary wildly. The fundamentals do not.

    Brand-owned video podcast examples

    1. The CFO Playbook (Soldo)

    The CFO Playbook is spend management platform Soldo's interview show for finance leaders, hosted by technology reporter David McClelland. Guests are CFOs and finance chiefs at fast-growing companies, talking through the shift from number-cruncher to strategic operator. Full disclosure: this is one of our productions. You can read how we built it in The CFO Playbook case study.

    Why it works: the audience is the buyer. Soldo sells to finance teams, and every episode puts the brand in a genuinely useful conversation with the exact people it wants to reach. Visually it stays out of its own way. Clean framing, a consistent interview format, and every recording cut into YouTube episodes and LinkedIn clips so one conversation earns its keep across every channel.

    2. The Art of Investing (IG)

    The Art of Investing is trading platform IG's weekly show, hosted by three market veterans with a combined century of experience: Rich McDonald, Mark Holden and Chris Fellingham. The hook is the format. The hosts build a live model portfolio in real time, so viewers watch the strategy unfold week by week instead of listening to abstract commentary. This is also one of ours. The full story is in The Art of Investing case study.

    Why it works: the running storyline. A portfolio that carries over from episode to episode gives people a reason to come back, which most interview shows never manage. Three hosts on camera also means genuine disagreement, and disagreement makes far better clips than polite consensus.

    3. Marketing Against the Grain (HubSpot)

    Marketing Against the Grain is hosted by HubSpot's Kipp Bodnar and Kieran Flanagan and ships weekly on the HubSpot Podcast Network. The pair talk through marketing trends, growth tactics and what is coming next, drawing on what they are actually doing inside HubSpot rather than recycled best practice.

    Why it works: executives as hosts. When your CMO fronts the show, the content carries authority no hired presenter can borrow. Visually it is a straightforward two-person conversation, which is rather the point. The production never gets in the way of two sharp people thinking out loud at speed.

    4. Shopify Masters (Shopify)

    Shopify Masters is Shopify's founder interview show, and it has staying power most brands can only envy: more than 600 episodes over twelve years and over 10 million downloads, with full video episodes on YouTube. Founders and commerce experts share exactly how they launched and scaled.

    Why it works: it serves the customer, not the brand. Shopify barely features. The show simply makes its merchants smarter, and the association does the selling. It is also the clearest proof on this list that consistency compounds. Nobody gets to 600 episodes by treating a podcast as a campaign.

    5. The Logan Bartlett Show (Redpoint Ventures)

    The Logan Bartlett Show comes from Redpoint Ventures, the Silicon Valley firm behind investments in Snowflake and Twilio. Every Friday, Bartlett sits down with founders and investors and extracts the tactics behind hiring, go-to-market, product and fundraising.

    Why it works: access as content. A venture firm's real asset is its network, and the show turns that network into a media property that attracts the next generation of founders. The long-form video format suits the guests too. Senior operators open up over an hour in a way they never do in a soundbite.

    6. My First Million (HubSpot)

    My First Million sees Sam Parr and Shaan Puri riff on business ideas and opportunities two to three times a week. HubSpot acquired The Hustle, Parr's newsletter business, in 2021 and owns the show, whilst the hosts keep creative control. The result: roughly half a million YouTube subscribers and over 200 million views.

    Why it works: energy over polish. Two founders spitballing ideas is endlessly clippable in a way a stiff interview never is. For B2B brands it is also the best example of buying a show rather than building one, and then having the discipline not to smother it in brand guidelines.

    Creator-led shows worth studying

    7. 20VC (Harry Stebbings)

    20VC began as a twenty-minute audio interview and is now a full video operation, with guests including Spotify's Daniel Ek and LinkedIn's Reid Hoffman. Clips regularly rack up millions of views on YouTube Shorts, and Forbes reports Stebbings now manages around $650 million through the venture firm built off the back of the show.

    Why it works: distribution-first thinking. Episodes are engineered to be cut down, so every recording feeds weeks of short-form video. And the strategic lesson is blunt. The show is not marketing for the business. The show became the business.

    8. Lenny's Podcast (Lenny Rachitsky)

    Lenny's Podcast interviews product and growth leaders with a level of preparation most shows never attempt. Rachitsky added video within months of launching and has said YouTube is the only channel that consistently brings him new viewers beyond his newsletter. The channel now has over 500,000 subscribers.

    Why it works: preparation is the production value. The set-up is a simple remote conversation, but the questions are so well researched that guests give answers they have never given anywhere else. For B2B teams without a studio budget, this is the show to copy first.

    9. Acquired (Ben Gilbert and David Rosenthal)

    Acquired tells the history and strategy of one company per episode, often across three or four hours. The hosts describe it as a conversational audiobook, put around 200 hours of research and production into each episode, and by 2025 were reaching over a million listeners per episode, with full video on YouTube.

    Why it works: depth as a moat. Nobody else will spend that long on a single story, so nobody can compete with it. The video itself is deliberately understated, two hosts and their notes, which proves the point. When the substance is this strong, the camera just needs to show up.

    10. Run the Numbers (CJ Gustafson)

    Run the Numbers is a twice-weekly show about financial metrics and business models, hosted by CJ Gustafson, a tech CFO and the writer of Mostly Metrics. Guests include CFOs from companies like Vercel and Figma, and the conversations get properly into the weeds: budgeting, dilution, headcount, pricing.

    Why it works: practitioner credibility in a tight niche. Gustafson does the job his audience does, so the questions are the ones a real CFO would ask. Notice it shares an audience with The CFO Playbook. A niche this specific still supports multiple shows, provided each has a distinct angle.

    What the best video podcast examples have in common

    Strip away the budgets and the famous guests and the same patterns repeat across all ten shows.

    • Audience before format. Every show can name its viewer in one sentence. CFOs. Product leaders. Founders. Merchants.
    • A format with a twist. A live portfolio, a four-hour deep dive, a twice-weekly cadence. Something a competitor cannot copy by booking the same guests.
    • Video as the master asset. Each recording becomes YouTube episodes, LinkedIn clips and audio feeds. One session, many channels.
    • Hosts who belong in the conversation. Operators, investors and practitioners. Never a hired voice reading questions.
    • Years, not quarters. The shows winning today mostly started years ago and simply refused to stop.

    The one thing you cannot see from the outside is measurement. The brand-owned shows on this list justify their budgets with data, not vibes, which is why we built Insight Studio, our audience intelligence product, and why podcast analytics should be part of your plan from episode one.

    Want a show that belongs on this list?

    Earworm designs, records and distributes B2B video podcasts for brands like Soldo, IG Group and KPMG, from strategy through studio production to clips, distribution and reporting. Pricing starts at £1,500 a month and shows launch in 4 to 8 weeks. See our video podcast production services, or book a call and we will help you find the format worth copying for your audience.