“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)
The demand generation agency for B2B tech.
Most demand gen is ads pointed at a landing page. Ours runs on a content flywheel we produce ourselves — flagship video and audio your buyers actually want, activated across every channel that reaches them. Measured on pipeline. From £1,500/month.
Demand generation has drifted into a numbers theatre: rented lists, gated PDFs, MQL quotas nobody downstream believes. Earworm is a B2B tech marketing agency that builds demand the way it actually forms — by making your company the one buyers already know and trust before they're in-market. The engine is content we produce in our own studio (video podcasts, executive series, corporate film), activated through the channels that reach B2B technology buyers: organic social, targeted distribution to named accounts, and inbound that compounds. When the 5% who are in-market start shortlisting, you're already on the list.
The demand engine at work
per month, engine and activation
the content flywheel is ours, not stock
built for the buyers not yet in-market
the number we report, not MQL counts
The demand flywheel
One flagship production feeds every demand channel — so each spin of the wheel costs less and reaches further than the last.
Produce
Flagship video and audio, made in-house
Activate
Social, ABM plays and inbound channels
Capture
Intent surfaces where buyers self-select
Compound
Audience and authority carry forward
This is the structural difference from ads-and-landing-pages demand gen: media spend rents attention; a flywheel keeps what it earns.
Channels we activate your content through
The content engine
The flywheel's core — flagship formats produced by our studio and multiplied into channel-ready assets. Run by our content marketing team.
Learn moreB2B social media marketing
LinkedIn-first organic distribution for your company and executives — the channel where B2B technology buyers actually spend attention.
Account-based plays
Named-account activation: your flagship content cut into sequences and signals aimed at the buying committees you already want.
Inbound that compounds
Search-led articles and evergreen assets cut from the flagship recordings — inbound built on production, not keyword-stuffed filler.
Paid distribution
When the organic engine is turning, paid social amplifies what's already proven — run by the same team that made the creative.
Learn moreMQL quota up, pipeline flat?
Bring last quarter's demand-gen report. We'll show you which numbers were theatre and what a flywheel changes.
Book a callHow the engine starts
The first quarter builds the flywheel; every quarter after, it spins faster and costs less per turn.
Position & ICP
Flagship production
Channel activation
Measure & compound
Lead generation vs demand generation
They get conflated constantly. They are not the same discipline, and buying one when you need the other is how budgets die.
| Lead-gen agency | Earworm demand engine | |
|---|---|---|
| Core asset | Gated PDFs and forms | Flagship content buyers choose to consume |
| Audience | Rented lists and lookalikes | An owned audience that compounds |
| Primary metric | MQL volume | Pipeline influenced and won |
| Sales handoff | Cold 'leads' who forgot the form | Buyers who arrive already convinced |
| When you stop paying | Everything stops | The audience and authority remain |
Demand engines in the wild
Flagship content doing demand generation's real job — making our clients the obvious call when buyers enter the market.
Demand generation FAQs
Related reading
Guides and insights from the Earworm team on this topic.
Build demand that outlives the campaign.
One call: your pipeline targets, our honest read on whether a flywheel gets you there — and what it costs.