“High-quality content that drove 1M+ views and real leads.” - Marketing Manager, No Stress (Pulsetto)
The stuff that's happening.
Our thoughts on the podcast industry - musings, news and articles, without the corporate spin.
apple finally admitted it and now your show titles need to change
Apple is leaning on keywords and recency more than ever. If your B2B podcast titles are too clever to be searchable, you aren't being discovered.
events aren't the side quest for your podcast anymore
Businesses are finally stopping the charade of treating podcasts as isolated channels. They're becoming the glue for your events instead.
the living room is't just for netflix anymore
Smart TVs are quietly turning video podcasts into a premium B2B channel. Why your business should care about the biggest screen in the house.
apple is finally admitting that podcast discovery is broken
Apple Podcasts is quietly changing how search works. If you're still naming your episodes after guests nobody knows, you're basically invisible.
london is currently the only place that matters for podcasting
the podcast show 2026 isn't just a networking event anymore. it is the industry's engine room where the actual business of audio gets done.
the death of the rambling ceo: why 60-second podcasts are actually smart
Retail leaders don't have time for your hour-long 'deep dives'. They want intel they can use before their next meeting starts.
apple's new math and why your podcast title is probably failing you
Apple Podcasts just changed the search game. If you're not gaming your titles for SEO and hitting a consistent schedule, your show basically doesn't exist.
the timing trick you aren't using
Wharton is talking about narrative arbitrage. It sounds like a lot, but it's just about being faster than the news cycle to charge more for ads.
the death of the download as a metric
Counting downloads is a hobby, not a business strategy. Here is how B2B podcasts are finally actually proving their worth in the CRM.
anthropic just killed the producer-as-glorified-assistant model
AI control layers are moving from theory into the recording booth. It is time to stop worrying about the 'robot voice' and start worrying about your workflow.